Client Marketing Analytics - Vice President

The Client Marketing Analytics team transforms data into actionable insights to optimize marketing strategies across Citi's various channels and lines of business. We focus on maximizing client engagement and ROI through data-driven decisions. This role is based out of Analytics & Information Management (AIM), Citi's in-house analytics center.
Key Responsibilities: Marketing Analytics: Manage marketing partnerships, evaluate campaign performance, and optimize ROI. Event ROI Analytics: Analyze…