Meff Consultant (Vadodara/Gurugram/Mumbai)

Job Description As a Consultant in the Marketing Effectiveness business unit at NIQ, you will play a key role in helping top global FMCG (and other industries) companies optimize their media investments. You will set up, perform project management and deliver of marketing effectiveness analytical solutions, with a strong focus on Marketing Mix Modeling (MMM) and Matched Market Tests (MMT). This role requires a blend of analytical expertise, problem-solving skills, and an ability to collaborate …