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Manager - MarTech & Customer Engagement

DS Group

Full time On-site
Location
India
Work mode
On-site
Salary
₹6 LPA
Posted 2 days ago

Job description

Role Purpose The Deputy Manager / Manager – MarTech will be responsible for strengthening DS Group's customer engagement and first-party data ecosystem through effective use of Customer Engagement Platform (CleverTap), Customer Data Platform (CDP), marketing automation and customer intelligence. The role will drive personalized customer journeys, campaign effectiveness, database growth and data-driven decision making across multiple business verticals. Key Responsibilities 1. Customer Engagemen…

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