Location: Asia, India, Mumbai; Asia & Middle East, India, Mumbai
Department: The Orchard
The Orchard is a leading full-service music distribution company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and evolve in the dynamic, global music industry. We specialize in being Artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical solutions. The Orchard’s comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.
The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.
This role leads our retail marketing strategy, tasked with moving beyond transactional release management to drive long-term growth and market influence. As a key strategic partner, you will cultivate high-level relationships with DSPs, translating data-driven insights into comprehensive, forward-looking marketing plans. You are a champion for independent music, possessing the creative flair to support our artists through intentional, high-impact activations, placements, and strategic partnerships that elevate content and expand our reach across India & global platforms. Your focus is on scaling our influence, shaping the retail landscape, and ensuring our repertoire remains at the forefront of the music industry.
What you'll do:
- Find opportunities with DSPs to activate our catalogue and frontline through partnerships, IPs, and activations.
- Ensure our artists are featured on key DSP social channels (at least 1-2 a quarter).
- Prepare a monthly plan in collaboration with the data team to ensure products are placed and partnered across key DSPs globally, driving maximum visibility for artists and labels in diaspora markets.
- Create a monthly or quarterly plan to map all key updates, product changes, and new offerings on DSP platforms.
- Ensure monthly meeting cadences with key DSPs are in place to maintain and strengthen relationships.
- Work with the Head of Marketing & Head of label management team to identify key cultural / pop trends in the market and educate labels/artists.
- Work with the Global office on growth & performance marketing using our inhouse paid media teams on key releases for our Indian labels/artists.
- Coordinate with regional market leads to identify export opportunities and provide key local opportunities for international artists releasing music / touring.
Who you are:
- 5-7 years of experience in digital marketing, with a minimum of 3+ years focused specifically on music marketing at a label, distributor, or DSP.
- Proven, demonstrable track record of successfully launching and managing music campaigns that resulted in significant growth in streams or playlist placements.
- Experience working within a label, artist management or distribution system managing releases, projects or relationships
- Established relationships with key contacts at major DSP is a significant advantage.
- Deep understanding of the pitching tools, editorial workflows, algorithmic levers, and promotional opportunities across all major DSPs.
- Strong analytical skills with the ability to interpret streaming data and performance insights to optimize campaign execution and support strategic decision-making.
- Knowledge of social marketing, online video platforms, digital advertising, and online promotional outlets
- High level of awareness and passion for local independent labels and artists
- Excellent communication and interpersonal skills
- Relationship-driven with a creative and analytical mind, with the ability to work proactively and autonomously.
What we give you:
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
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