Quick Commerce Manager

About the Role

Heads Up For Tails is hiring a Manager -Quick Commerce to take full, dedicated ownership of our Instamart business. Given the scale this account has reached, it now warrants a single, focused owner rather than shared bandwidth across multiple platforms. This is a high-accountability role covering revenue, growth, and margin on Instamart - spanning assortment planning, product availability, on-platform visibility, and the day-to-day platform relationship. The role operates on a daily operating rhythm, not a weekly one, and is ideal for someone who thrives close to the operational detail while thinking commercially.

Key Responsibilities

• Account Ownership: Own end-to-end revenue, growth, and contribution margin for the Instamart account. Build and manage the operating plan at a city and dark-store cluster level, with a structured weekly review cadence.
• Assortment Strategy: Define assortment and pack architecture tailored to the platform. Drive timely onboarding of new SKUs and maintain high catalogue and content quality standards.
• Availability & Fill Rate Management: Partner with supply chain and platform teams on PO fulfilment, delivery appointments, and warehouse allocation to sustain strong city-level in-stock performance.
• Visibility & Ad Spend Optimization: Plan on-platform advertising, banner placements, and search visibility. Optimize ad spends against ROAS and incremental GMV targets.
• Promotions & Pricing: Design promotional offers and pricing strategies that grow sales volume while protecting contribution margin. Ensure pricing alignment across other sales channels.
• Platform Relationship Management: Serve as the primary point of contact with Instamart category and account managers. Negotiate trade margins, visibility slots, and joint business plans (JBPs).
• Analytics & Reporting: Track performance metrics at city and dark-store granularity. Identify high-demand pockets and build data-backed cases for market expansion.
• Scale-Up & Playbook Development: Build a replicable operating playbook on Instamart that can be extended to Blinkit, Zepto, and other emerging quick commerce platforms as the portfolio grows.

Key Performance Indicators (KPIs)

• Instamart GMV and month-on-month growth
• City and store-level fill rate
• Contribution margin after advertising and trade spends
• Return on Ad Spend (ROAS) on platform advertising
• City and dark-store coverage expansion
• New SKU listing turnaround time

Essential Requirements

• 2–5 years of experience in quick commerce, modern trade, or e-commerce account management
• Hands-on, working experience with the Instamart vendor portal is mandatory
• Exposure to Blinkit and/or Zepto platforms is a strong added advantage
• Solid understanding of fill rate management, PO processing, and city-level distribution mechanics
• Advanced proficiency in Excel and Google Sheets, with demonstrated ability to work across large, multi-city SKU-level datasets
• Proven experience negotiating commercial terms with platform category/account teams

Preferred Qualifications

• Prior experience in pet care, FMCG, or food & beverage categories
• Experience launching new cities or new platform partnerships
• Working knowledge of SQL or BI/data visualization tools (Power BI, Tableau, etc.)

Education

Graduate degree required; MBA or PGDM preferred