Adobe Analytics & Customer Journey Analytics

Location: Noida, India; VML India Tech Hub
Department: Freelance

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

The opportunity
The Senior Consultant (Adobe Analytics & Customer Journey Analytics) is a client-facing role that blends deep technical expertise with strong business and marketing acumen. You will partner with clients to understand their unique business objectives and design, build, and deliver tailored analytics solutions across both Adobe Analytics (AA) and Customer Journey Analytics (CJA) on Adobe Experience Platform (AEP).
Beyond standing up analytics, you will help clients architect best-in-class, cross-channel measurement — spanning web, mobile, and offline data — guide their migration from Adobe Analytics to CJA, validate implementations, and diagnose and resolve complex technical issues. You will also help shape the broader digital and data strategy and integrate analytics with the wider Adobe Experience Cloud to solve high-impact business use cases. It is a highly technical role with constant, senior-level customer interaction.

What You’ll Do 
•    Gain an in-depth understanding of each client's website/app architecture, business model, data landscape, and marketing strategy
•    Gather, document, and help shape business requirements, KPIs, and functional and/or technical specifications
•    Create clear project plans and roadmaps with well-defined outcomes
•    Design customized measurement solutions and tag/implementation strategies for both Adobe Analytics and CJA
•    Implement and configure data collection using Adobe Experience Platform Web SDK (Alloy) and Tags (formerly Launch)
•    Define and build XDM schemas, datasets, and data ingestion pipelines in Adobe Experience Platform to power CJA
•    Configure CJA connections, data views, derived fields, calculated metrics, and cross-channel data stitching / identity resolution
•    Plan and execute Adobe Analytics-to-CJA migrations, including data reconciliation and reporting-parity validation
•    Build and optimize Analysis Workspace projects, dashboards, and self-service reporting across AA and CJA
•    Support client developers and third parties throughout the implementation process
•    Validate, QA, and debug implementations, and follow through on issues until resolved
•    Perform light JavaScript development to customize data collection and analytics solutions
•    Advise key stakeholders and drive client success based on their most important business drivers
•    Provide expert guidance on data sources, data connectors, APIs, Query Service outputs, and app / media / heartbeat tracking (acquisition links, push notifications, triggers, etc.)
•    Support integrations across Adobe Experience Cloud (e.g., Real-Time CDP, Adobe Journey Optimizer, Adobe Target) and external systems
•    Interact frequently with marketers, analysts, web developers, via phone, email, and/or in person
•    Communicate confidently and proactively with customers throughout the project lifecycle
•    Manage multiple client engagements simultaneously, keeping projects on schedule and within scope
•    Manage customer expectations appropriately and safeguard delivery quality
•    Become a recognized expert in Adobe products and the ways they optimize digital businesses
•    Educate clients on best practices relevant to their specific industry and key requirements
•    Keep accurate daily records of client billable time
•    Produce high-quality technical documentation and executive-ready presentations

What you need to succeed 
Must have:
•    8+ years of overall experience working in web / digital analytics or a related field
•    Bachelor's / master’s degree in computer science, or equivalent practical experience
•    Hands-on experience with Adobe Analytics AND Customer Journey Analytics (CJA) in implementation
•    Working knowledge of Adobe Experience Platform (AEP) — XDM schemas, datasets, and identities
•    Experience with Adobe Experience Platform Web SDK (Alloy) and Tags (Launch)
•    Solid understanding of online marketing tools, technologies, and measurement strategy
•    Strong understanding of HTML, JSON, and web / data-layer protocols
•    Strong-to-advanced JavaScript skills
•    Passion for the digital domain and using technology to solve business problems
•    Solid understanding of general business models, concepts, and strategies
•    Self-motivated, responsive, professional, and dedicated to customer success
•    Innovative, problem-solving, and solutions-oriented mindset
•    Exceptional organizational, presentation, and communication skills — both verbal and written
•    Demonstrated ability to learn quickly, be a team player, and manage change effectively
•    Proficiency with Microsoft Office and presentation tools

Special consideration given for:
•    Adobe certifications in Adobe Analytics, Customer Journey Analytics, or Adobe Experience Platform
•    Prior Adobe Analytics-to-CJA migration experience
•    Advanced SQL, AEP Query Service, and data modeling / data warehousing skills
•    Web / app development experience (JavaScript, Node.js, or Python)
•    Mobile / media analytics implementation experience to the core code level
•    Hands-on experience with APIs and analytics automation
•    Deep vertical industry experience (e.g., retail, media, financial services, high tech)

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

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