Analyst/Senior Analyst - CRM & BI

Location: Pune, , India
Department: Marketing

Job Description

Key Responsibilities

• Collect, analyze, and interpret large marketing and customer data sets to identify trends, opportunities, and areas for improvement
• Integrate multiple data sources to enable a holistic, cross-channel view of the customer
• Execute, monitor, evaluate campaign performance and provide insights for optimization
• Prepare reports, dashboards, and presentations for stakeholders to support decision-making
• Conduct complex ad-hoc analyses to drive METRO’s business objectives
• Collaborate with cross-functional and country CRM/marketing teams to align activities with business objectives
• Ideate and launch tier systems, points-based rewards, and exclusive membership tiers, Upsell cross sell.
• Ensure data accuracy and maintain structured documentation for analysis process

Continuous improvement:

• Proactively identify process improvement opportunities and implement effective solutions
• Enhance efficiency and optimize service delivery within the GSC

Skills & Competencies

• Strong analytical mindset with expertise in marketing and CRM and Business Analytics 
• Highly organized with a structured approach and strong attention to detail
• Effective time management skills; adaptable and able to work in a fast-paced environment
• Advanced data analytics and automation skills, including processing and transformation of large datasets
• Proficiency in Power BI, advanced Microsoft Office applications (Excel, PowerPoint), and advance knowledge of database structures and query languages (SQL), Python, MicroStrategy, Adobe Journey Optimizer, Salesforce Marketing Cloud, DAX measures, ETL, Looker Studio.
• Excellent communication skills, both written and verbal
• Demonstrated ability in project management and coordination
• Ability to work independently and in cross-functional teams, executing CRM analyses for multiple stakeholders
• Agile and results-oriented working style with strong self-organization skills
• High level of initiative and motivation, combined with a friendly and professional demeanor
• Fluency in professional English; other languages are a plus

Qualifications

Qualifications

• 3–8 years of relevant experience in Marketing, CRM, CRM activation, or other commercial functions
• Bachelor’s or Master’s degree in Business, Economics, Statistics, or a related field
• Experience in retail, wholesale, or FMCG industries is a strong plus
• Exposure to international or multi-market environments is an advantage 

Company Description

Metro Global Solution Center (MGSC) is internal solution partner for METRO, a €31.6 Billion international wholesaler with operations in more than 30 countries. The store network comprises a total of 623 stores in 21 countries, of which 522 offer out-of-store delivery (OOS), and 94 dedicated depots. In 12 countries, METRO runs only the delivery business by its delivery companies (Food Service Distribution, FSD).

HoReCa and Traders are core customer groups of METRO. The HoReCa section includes hotels, restaurants, catering companies as well as bars, cafés and canteen operators. The Traders section includes small grocery stores and kiosks. The majority of all customer groups are small and medium-sized enterprises as well as sole traders. METRO helps them manage their business challenges more effectively.

MGSC, location wise is present in Pune (India), Düsseldorf (Germany) and Szczecin (Poland). We provide HR, Finance, IT & Business operations support to 31 countries, speak 24+ languages and process over 18,000 transactions a day. We are setting tomorrow’s standards for customer focus, digital solutions, and sustainable business models. For over 10 years, we have been providing services and solutions from our two locations in Pune and Szczecin. This has allowed us to gain extensive experience in how we can best serve our internal customers with high quality and passion. We believe that we can add value, drive efficiency, and satisfy our customers.
 

Website: https://www.metro-gsc.in
Company Size: 1000-1100
Headquarters: Pune, Maharashtra, India
Type: Privately Held
Inception:  2011

Job Description

Role Overview

As a CRM & BI Expert at METRO GSC, you will play a key role in supporting METRO’s global customer relationship management and business intelligence initiatives. You will support the shift toward data-driven, automated CRM by analysing data, generating insights, and providing actionable recommendations to improve commercial performance. This position requires strong analytical skills, attention to detail, and the ability to work collaboratively across teams and countries.