Digital Marketing Executive

Location: New Delhi, DL, India
Department: Information Technology

Job Description

If you live online and breathe digital marketing, and if Whatsapp, twitter, youtube and FB are seriously your thing? we want to talk to you. We are looking for a Digital Marketing Managers to develop,implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities:

1. Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.   
   
2. Design, build and maintain our social media presence.  
   
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).   
   
4. Identify trends and insights, and optimize spend and performance based on the insights.   
   
5. Brainstorm new and creative growth strategies.   
   
6. Plan, execute, and measure experiments and conversion tests.   
   
7. Collaborate with internal teams to create landing pages and optimize user experience   
   
8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points   
   
9. Instrument conversion points and optimize user funnels   
   
10. Collaborate with agencies and other vendor partners   
    
11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
    

Our Requirements:

1. Bachelors / Masters degree in marketing or a related field.   
   
2. Proven working experience in digital marketing 
   
3. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.      
   
4. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.  
   
5. Experience in optimizing landing pages and user funnels.     
   
6. Experience with A/B and multivariate experiments.   
   
7. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).   
   
8. Working knowledge of ad serving tools (e.g., DART, Atlas).   
   
9. Experience in setting up and optimizing Google Ad words campaigns.   
   
10. Working knowledge of HTML, CSS, and JavaScript development and constraints.  
    
11. Strong analytical skills and data-driven thinking.   
    
12. Up-to-date with the latest trends and best practices in online marketing and measurement.
    

Additional Information

Perks of working at TBM Technologies Pvt Ltd:

1. Be part of an elite team at one of the best software companies in India, as rated by Silicon India and many other prestigious publications.

2. A highly competitive and aggressive salary always paid on time.

3. Working in a no-politics office environment where the focus is on performance, self-improvement, knowledge and skill and working together as a family.

4. Flexible Timings and an office casual dress code.

5. We serve freshly brewed premium tea and coffee.

6. Be part of office traditions that motivate employees.

7. Become a decision maker in your projects.

8. Celebrate your birthday and anniversaries with a company provided party in the office.

9. On every one of your anniversaries the entire staff will get together to celebrate and say positive and motivational things about you.

10. You will also have easy and open access to management so that your opinions can be heard.

11. Company sponsored events or parties at different times of the year.

12. If you stay late or come on a weekend the company pays for your dinner or lunch.

Company Description

TBMTechnologies Pvt Ltd’s software engineers develop the next-generation technologies that help save lives and drive the world’s largest private emergency services: 55100 Emergency Alerts in India and 899  Emergency Alerts in Sri Lanka.

Our services handle information at a massive scale and we require a Python Software Engineer with  experience in building high-performing, scalable, enterprise-grade web applications. As a Python software engineer, you will be part of an elite and talented software team that works on mission-critical and life-saving applications and services. As a key member of TBM’s Python team you will design, develop and deploy high end software solutions.