Issuance Growth Lead

Location: bengaluru
Department: business

what is CRED?

CRED is an exclusive community for india’s most trustworthy and creditworthy individuals, where the members are rewarded for good financial behavior. 

CRED was born out of a need to bring back the focus on a long lost virtue, one of trust, the idea being to create a community centered around this virtue. a community that constantly strives to become more virtuous in this regard till they finally scale their behavior to create a utopia where being trustworthy is the norm and not the exception. to build a community like this requires a community of its own; a community special in its own way, working towards making this vision come true. 

here’s a thought experiment: what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner? answer: you get something close to what we have at CRED; CRED just has it better. 

what will you do?

• demand generation through on-deck and off-deck properties which CRED has for issuance objectives
• work with marketing, product counter-parts to keep innovating on how we enable issuance, convert interest
• risk policy/funnel throughput alignment with banks to maximize conversion of co-created financial products on CRED member base.
• defining and aligning most seamless onboarding journeys with the bank defining contours around - underwriting, compliances, kyc et al.
• defining inputs around non-captive channels/merchant channels to enable discovery, capture interest and enable respective issuance partnerships

you should apply if:

• nth degree card optimizer themselves to understand how customers maximize value generation out of credit cards
• ability to understand and de-mystify user needs to take a new card, upgrade card and define customer value propositions basis that and embed into context of growth 
• understanding of card onboarding journeys and various input levers
• understanding of credit/risk/policy/funnel related aspects and various input levers
• build and grow a Zero to One product. All hands on deck attitude.
• has worked on long term projects in ambiguous environments.
• has in past with projects involving multiple stakeholders across product, business, risk, legal/compliance, engineering, bank teams, and taken global maxima decisions