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Location: Bangalore, India
Job Description: Performance Script Writer (Ads)
Company: Crafto
Department: Growth / Performance Marketing
Role Type: Full-Time
Role Overview
Crafto is looking for a highly creative, performance-oriented Performance Script Writer who understands the psychology of digital advertising and knows how to turn audience insights into high-converting ad creatives.
This is not a traditional content writing or brand storytelling role. It is a growth-focused position where your primary responsibility will be to create scroll-stopping hooks, compelling video scripts, and performance-driven ad concepts for Meta platforms (Facebook and Instagram).
You will be responsible for producing 20+ ad scripts daily , experimenting with different creative angles, analysing campaign performance, and continuously optimising scripts based on data and audience behaviour.
You will also leverage AI tools such as ChatGPT, Gemini, and Google Veo 3 to accelerate creative production, generate variations, and scale winning concepts.
Key Responsibilities
Job data: Headcount Labs (headcountlabs.com), ODbL 1.0. The job description belongs to the employer. Location data © OpenStreetMap contributors and Overture Maps.
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In Bangalore.
It is a full time job.
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