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Search Engine Optimization Lead

Right Advisors

Full time On-site
Experience
5 years
Location
Delhi
Work mode
On-site
Salary
₹5–10 LPA
Posted 2 days ago

Job description

Key Responsibilities
  • Develop and execute the overall SEO strategy
  • Manage On-Page and Off-Page SEO activities.
  • Conduct keyword research and identify high-potential keywords related to SIPs, investments, wealth creation, and personal finance.
  • Optimize website pages, blogs, landing pages, meta titles, descriptions, headings, internal linking, and overall content structure.
  • Plan and execute high-quality link-building and backlink strategies.
  • Manage guest posting and outreach activities to build relevant backlinks.
  • Identify and manage paid backlink opportunities while ensuring quality and relevance.
  • Work on AEO (Answer Engine Optimization) to improve visibility in AI-generated and answer-based search results.
  • Work on GEO (Generative Engine Optimization) and adapt SEO strategies for AI/search experiences.
  • Manage ASO (App Store Optimization) for the mobile application.
  • Monitor competitors and identify new SEO opportunities.
  • Regularly analyze Google Search Console, Google Analytics and other SEO tools.
  • Track keyword rankings, organic traffic, backlinks, conversions and other SEO KPIs.
  • Identify technical SEO issues and coordinate with the development team for resolution.
  • Manage SEO requirements for the WordPress website.
  • Coordinate with the content, SMM and design teams for SEO-driven content and creatives.
  • Prepare regular SEO reports and provide actionable insights to management.
Mandatory Skills
  • 5+ years of hands-on SEO experience.
  • Strong knowledge of On-Page SEO.
  • Strong knowledge of Off-Page SEO.
  • Experience with AEO and GEO.
  • Experience with ASO.
  • Strong knowledge of backlink building and outreach.
  • Experience with guest posting.
  • Knowledge of paid backlink strategies and backlink quality evaluation.
  • Good understanding of WordPress.
  • Strong keyword research and competitor analysis skills.
  • Knowledge of Google Search Console and Google Analytics.
  • Good communication and coordination skills.
  • Ability to independently manage the complete SEO function.


Tags

IT JobsSEO

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