Adobe Senior Consultant - Digital Platforms and Insights

About CIBC India
CIBC India is a technology and operations hub in Hyderabad, a global hotspot for innovation and talent. This new presence lets us tap into India’s vibrant tech community, connecting our global bank to local expertise and new perspectives to better serve our clients and accelerate our strategy.
In Hyderabad, we’re building a team to drive transformational change and shape our bank’s future – our technologists are advancing platforms with Python, FastAPI, and Azure Cloud, while our operations professionals support capital markets trading, simplify client onboarding, and enable accurate payment processing. By harnessing automation, CI/CD pipelines, and agentic AI, we’re creating solutions that drive efficiency and innovation across our business.
Job Description
How Youll Succeed (responsibilities):
Use case definition & solutioning - Collaborate with Marketing, Digital, and business stakeholders to define and prioritize digital experience use cases leveraging Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP). Lead requirements gathering for marketing campaigns, customer journeys, segmentation, and personalized experiences, translating business needs into actionable technical solutions across AJO and AEP.
Agile squad & delivery- Operate effectively within agile squads to support sprint planning, backlog refinement, estimation, delivery sequencing, demos, and retrospectives. Bring chapter expertise into squad ceremonies, align work to platform standards and reusable patterns, and collaborate with Product Owners, Scrum Masters, technology partners, QA, analytics, and business stakeholders to deliver high-quality digital projects on time and with clear ownership.
Collaboration & communication - Partner with Technology, Analytics, and Marketing teams to ensure seamless integration of AJO and AEP with other Adobe solutions and MarTech platforms. Support marketing operations by maintaining campaign tagging, reporting, and analytics standards.
Offshore delivery support & platform architecture - Work closely with the Chapter Lead to support offshore resources with day-to-day activities, project deliverables, requirement clarification, and delivery execution. Provide platform solution guidance, assess design options, and help define scalable architecture approaches that align Adobe Journey Optimizer, Adobe Experience Platform, and broader MarTech capabilities with business and technical needs.
Subject matter expertise - Serve as an AJO and AEP subject matter expert, providing guidance and mentorship to marketing, technology, and analytics team members. Foster collaboration and help resolve operational or process challenges, enabling marketing teams to execute data-driven, personalized campaigns effectively.
People Management:
Set appropriate context when assigning work to ensure that individuals roles support the achievement of the business units priorities and CIBCs overall goals Build team and individual capabilities by providing development opportunities such as job shadowing, special projects, and training Manage performance by providing fair and accurate formal and informal feedback, identifying and removing obstacles to performance and by explaining how performance expectations align with business priorities Create a positive work environment and being an effective role model by championing CIBCs mission, vision and values Ensure compliance with policies, standards, guidelines and controls by applying the policies and controls fairly and consistently so employees understand what to expect Hire the right people in the right jobs to align individual capabilities with job requirements and business unit goals
CROSS-FUNCTIONAL RELATIONSHIPS: Collaborates with business units, infrastructure and operations teams, and application owners, Architecture and engineering teams, information security and compliance stakeholders to ensure accurate and timely delivery. Project and delivery teams
COMPLIANCE REQUIREMENTS/RESPONSIBILITIES: As an employee of CIBC, the incumbent must comply with all applicable CIBC and Line of Business policies, standards, guidelines and controls. As a manager of people, this job must ensure all employees within the business unit comply with all applicable CIBC and Line of Business policies, standards, guidelines and controls.
AUTHORITIES/DECISION RIGHTS: As a key contributor to the business unit, this job has the authority to recommend changes to business processes in order to enhance operational efficiency and effectiveness. As manager of people, this job has the authority to assign tasks to employees within their span of control, select individuals for hire, assess individual performance, make employee compensation decisions and take disciplinary measures up to and including termination.
JOB DIMENSIONS:
Supports digital experience use cases and analytics solution delivery across web and mobile channels. Partners with multiple stakeholder groups including Marketing, Digital, Product, Technology, Analytics, QA, and vendor teams. Contributes to requirements gathering, solution design, implementation, validation, and reporting activities related to Adobe Journey Optimizer, Adobe Experience Platform, Adobe Analytics, and Customer Journey Analytics. Provides subject matter expertise and implementation support for digital analytics, journey personalization, and measurement solutions.
Experience: 10+ years of experience
Who You Are (skills/qualifications):
Bachelors degree in Computer Science, Engineering, IT, or related field.
Must Have Skills:
10+ years work experience on Adobe Journey Optimizer or Adobe Experience Platform development, including requirements definition, solution design, build, and testing. 5 years work experience in designing digital analytics solutions for Single Page Applications and Mobile Apps, including third-party SDK integrations, tagging/tracking, campaign tracking, A/B testing, and journey personalization. 5 years work experience in JavaScript, SQL, Python, or R. Knowledge of automated tagging and validation techniques and tools (e.g., ObservePoint) is an asset. Knowledge of MarTech product engineering, platform architecture/integration, data development, data modeling, statistical methodologies, and business measurement. Ability to investigate complex problems, synthesize information, and translate analyses into effective reporting and dashboards. Strong critical thinking, problem solving, and decision making skills; proven ability to independently identify and analyze business/technical problems and recommend solutions. Strong communication and presentation skills, able to clearly and concisely present information to diverse audiences. Understands the importance of relationships and networks, inspiring outcomes through expertise. Lead with integrity, collaboration, accountability, and respect, and you bring your authentic self to work every day.
Good to Have:
Banking Experience is Nice to Have
About CIBC:
CIBC is a leading North American bank, with a history of more than 150 years of living our purpose - to help make your ambition a reality. Client relationships are at the centre of our strategy, and our growth is enabled by a highly engaged and connected global team. From digital banking to community impact, were proud to drive progress for our clients and our communities. Recognized for our culture, award-winning innovation and community investment, CIBC continues to evolve by putting people and progress at the centre of everything we do.
About CIBC India:
CIBC India is a technology and operations hub in Hyderabad, where youll be part of our highly engaged and global team, and play a central role in supporting our growth. Whether youre driving innovation in digital banking or streamlining client onboarding, youll be part of a culture recognized for excellence and investment in people. At CIBC India, people and progress are at the centre of what we do: youll develop skills, collaborate with industry leaders, and see your ideas realized in a culture that values progress and belonging. We provide cutting-edge resources, ongoing learning, and a supportive environment where people come first. If youre ready to create meaningful change and build your future, CIBC India is where your ambition meets opportunity.
What CIBC India Offers:
At CIBC India, your goals are a priority. We start with your strengths and ambitions and strive to create opportunities to tap into your potential. We aspire to give you a career that goes well beyond your compensation. We work to recognize you in meaningful, personalized ways including competitive fixed pay, performance-based incentive programs, a family-first benefits program, employer contributions for your retirement, attractive time off and leave offerings, wellbeing support, and MomentMakers, our social, points-based recognition program Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients worldwide We cultivate a culture where you can express your ambition through initiatives like Purpose Day, a paid day off dedicated for you to use to invest in your growth and development