Campaign Manager

Location: Pune, India; Pune, Maharashtra, India
Department: Campaign Managers

Our Blueprint (Company Overview)

At Madison Logic, we turn buyer uncertainty into confident action. Using data-driven insights and strategic expertise, we help marketers align every decision-maker, in every buying group, at every stage of the journey. We meet buyers wherever they are, navigating today’s non-linear decision paths to keep marketers ahead. By combining data-rich strategy with multi-channel activation, we show B2B marketers and their agency partners not just what works, but why it works, so growth is accelerated with clarity and purpose.

“When ambitious marketers connect with their most elusive buyers to achieve ambitious growth targets, something extraordinary happens.”

“It’s not magic. It’s not just logic. It’s Madison Logic.”

Built for Belonging (Why You'll Love Working Here)

Here’s why you’ll love working here:

• Access to competitive compensation & benefits that reward your contributions.
• Participation in employee recognition programs to celebrate achievements big and small.
• Exposure to professional development & learning initiatives to help you build your own path.
• Foundation built on values anchored in Accountability, Team, Urgency, Respect, Integrity, and Innovation.
• Opportunities for global exposure work alongside talented colleagues across India, Singapore, the UK, and the US, expanding your perspective and network.
• Invitations to yearly team offsites to connect, collaborate, and strengthen relationships in person.
• Leverage a lifestyle spending account benefit so you can choose your own wellness and work-from-home perks.
  • Benefits and perks vary based on employment status, location, and eligibility.

Our commitment to you:

• Our aspiration: A culture where every person feels confident navigating their unique path and inspired to grow every step of the way.
• Our support: Meeting you where you are, empowering your growth with clarity, support, and purpose.
• Our promise: Your growth is yours to lead, but never a journey you take alone.

Driven to Deliver (What You'll Do)

• Setup lead generation and programmatic campaigns, including asset entry, mapping clients, forming fields, program activation, and third-party (3P) reporting integrations.
• Manage lead delivery via email or integration and confirm accurate pixel placement and reporting access.
• Create asset preview links and send to Client Experience Manager (CXM) for client feedback and approval.
• Build landing pages and associate programs in MLC as necessary.
• QA and set live. Notify CXM with a "set live" email.
• Manage line setups once built by the CXM team.
• Complete all CXM-requested setup tasks via SFDC and follow up to ensure timely execution.
• Allocate inventory, monitor delivery, and manage pacing and performance with partners for all Lead Gen campaigns.
• For programmatic, monitor delivery and KPI progress to ensure pacing and performance achievements.
• Complete ad hoc task requests.
• Monitor pacing and performance.
• Provide weekly and ad-hoc reporting details to CM leadership and CXM counterparts.
• Monitor campaign pacing and performance on a weekly basis, adjusting as needed to meet client goals.
• Identify and recommend solutions to resolve delivery issues.
• Request refunds, set up, and deliver make-goods.
• Identify and coordinate optimization opportunities in collaboration with CXM.
• Coordinate with internal teams and partners to ensure smooth opportunity execution, full delivery, and client goal/KPI achievement.
• Join external kick-offs to better understand campaign objectives and client goals.
• Continuously improve workflows to enhance campaign management efficiency.
• Contribute to team training and knowledge-sharing on processes and tools.

Equipped to Excel (Qualifications)

• Associates Degree + 2 yrs experience or 3 years of related experience in a digital operations role, ideally in an advertising or marketing technology, media, digital ad agency or software company
• Project implementation expertise
• 1+ Years Experience with Programmatic Display Advertising, including buying and optimization, ideally in an advertising or marketing technology, media, digital ad agency or software company
• 1+ Years Experience with ABM, marketing automation technology or demand generation
• 1+ Years Experience with Salesforce CRM
• Demonstrable expertise with Excel/Sheets and PowerPoint/Slides

Salary Range

• Fixed CTC: 12,00,000 - 13,00,000 INR

Your Next Chapter

If you’re excited about helping clients succeed, love the idea of working at the forefront of marketing innovation, and want to be part of a team where integrity, respect, innovation, urgency, and accountability aren’t just words — they’re how we show up every day — then let’s talk.

Work Environment:

We offer a mix of remote and hybrid working. Remote work arrangements are not available for all positions. Hybrid work is required for employees local to our offices. Where applicablehybrid WFH days work must be conducted from your home office located in a jurisdiction in which Madison Logic has the legal right to operate. WFH requires availability and responsiveness on a full-time basis from a distraction free environment with access to high-speed internet. Please inquire for more details.

Pay Transparency/Equity:

We are committed to paying our team equitably for their work, commensurate with their individual skills and experience  Salary Range and additional compensation, including discretionary bonuses and incentive pay, are determined by a rigorous review process taking into account the experience, education, certifications and skills required for the specific role, equity with similarly situated team members, as well as employer-verified region-specific market data provided by an independent 3rd party partner.

We will provide more information about our perks & benefits upon request.

Our Commitment to Diversity & Inclusion:

Madison Logic is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of sex, race, color, religion, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status.

Privacy Disclosure:

All of the information collected in this form and/or by your application by submission of your online profile is necessary and relevant to the performance of the job applied for. We will process the information provided by you in this form, your CV (including physical and online resume profiles), by the referees you have noted, and by the educational institutions with whom we may undertake to verify your qualifications with, in accordance with our privacy policy and for recruitment purposes only. 

For more information on how we process the information you have provided including relevant lawful bases (where relevant) please see our privacy policy which is available on our website (https://www.madisonlogic.com/privacy/).