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Role at a glance
You will
The role involves conceptualizing and executing campaigns that elevate Infollion’s presence across social media, internal communications…
Develop and execute social media strategies to strengthen company branding on platforms such as LinkedIn, Twitter, Instagram, and other…
Design and manage internal branding initiatives—including company newsletters, leadership messages, and employee engagement content.
Experience
3–5 years
Must-have skills
CanvaGraphic DesignSocial Media Marketing
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Job description
Location: Gurugram, India Compensation: INR 1200000 - 2000000 per year
About Us Infollion is a subject-matter expert-driven company, committed to delivering insights, solutions, and value to our clients. We’re now looking for a creative and strategic Digital Marketing Specialist who can strengthen our brand presence—both internally and externally. Role Overview We’re seeking a results-oriented professional to lead our digital branding initiatives. The role involves conceptualizing and executing campaigns that elevate Infollion’s presence across social media, internal communications, and other brand touchpoints.
Key Responsibilities
Develop and execute social media strategies to strengthen company branding on platforms such as LinkedIn, Twitter, Instagram, and other social media sites.
Design and manage internal branding initiatives—including company newsletters, leadership messages, and employee engagement content.
Collaborate with subject matter experts to create expert testimonials, thought leadership articles, and case studies.
Ensure brand consistency in all communications—visual, written, and multimedia.
Monitor social media trends, competitor activities, and industry best practices to optimize engagement and visibility.
Manage content calendars, campaign performance reports, and engagement metrics.
Coordinate with design teams or use creative tools to produce visually appealing content.
Qualifications & Skills
3–5 years of hands-on experience in digital marketing, preferably in B2B or knowledge-driven industries.
Strong content creation and storytelling skills.
Proficiency in social media management tools and analytics platforms.
Basic graphic design skills (Canva, Adobe Creative Suite, or similar).This is preferable.
Excellent written and verbal communication skills.
Ability to work independently and drive projects from concept to execution.
Preparing for a digital marketing, marketing executive or brand role interview? Here are the questions Indian companies and agencies ask most, sample answers built on campaigns and numbers, what the assignment round looks like, and how freshers and experienced marketers should prepare.
Questions you may be asked
Tell me about a campaign you are proud of.
What is the difference between SEO and SEM?
How do you calculate ROAS and CPL?
A campaign is not performing after a week. What do you check?
