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Role at a glance
Experience
1–8 years
Work mode
On-site
Job description
About the Role
We are looking for a creative, detail-oriented, and research-driven Content Writer who can create engaging, informative, and SEO-friendly content across multiple digital platforms. The ideal candidate should have excellent writing skills, a strong understanding of digital marketing, and the ability to translate complex ideas into compelling content that drives engagement and business growth.
Key Responsibilities
Create high-quality, original, and engaging content for websites, blogs, landing pages, and digital marketing campaigns.
Develop SEO-friendly content using relevant keywords, search intent, and on-page SEO best practices.
Research industry trends, competitors, and target audiences to develop relevant content.
Write compelling website copy, product descriptions, service pages, social media posts, newsletters, and promotional content.
Collaborate with SEO, Digital Marketing, Design, and Development teams to align content with business objectives.
Edit and proofread content to ensure accuracy, readability, consistency, and grammatical correctness.
Repurpose existing content into different formats for multiple digital channels.
Use AI-powered writing and research tools effectively while ensuring originality, factual accuracy, and a human writing approach.
Maintain content calendars and ensure timely delivery of assigned content.
Monitor content performance and incorporate feedback to improve engagement and organic visibility.
Required Skills & Qualifications
Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.
2–3 years of professional content writing experience, preferably in a digital agency or IT services environment.
Excellent written and verbal communication skills.
Strong command of English grammar, vocabulary, and storytelling.
Working knowledge of SEO principles, keyword research, and content optimization.
Familiarity with tools such as Google Docs, Grammarly, ChatGPT, and other AI writing assistants.
Ability to conduct independent research and simplify technical or complex subjects.
Strong attention to detail, creativity, and time management skills.
Preparing for a digital marketing, marketing executive or brand role interview? Here are the questions Indian companies and agencies ask most, sample answers built on campaigns and numbers, what the assignment round looks like, and how freshers and experienced marketers should prepare.
Questions you may be asked
Tell me about a campaign you are proud of.
What is the difference between SEO and SEM?
How do you calculate ROAS and CPL?
A campaign is not performing after a week. What do you check?
