Director of Digital & E-Commerce, India and South Asia

Location: Gurugram, HR, India
Department: Marketing

Job Description

• Lead the Digital & Web Strategy implementation to strengthen hotel web performance across the India and South Asia Region.
• Drive Direct Digital Marketing initiatives including SEM, website animation, microsite development, localized campaigns, social media, and OTA marketing programs.
• Optimize Indirect Digital Marketing through strategic OTA partnerships, ensuring rate parity and compliance with Accor’s Best Price Guarantee.
• Provide ongoing support to hotels on digital marketing strategies; conduct audits, workshops, and implement training programs to enhance digital capability.
• Deliver data-driven insights through analysis of PPC, display, metasearch, and email marketing campaigns, tracking online performance across all channels.
• Uphold safety, quality, and sustainability standards in alignment with Accor’s global policies and ISO certifications.

Qualifications

• Master’s Degree in Marketing, Digital Marketing, or a related field is required with Minimum of 5 years of Digital Marketing experience
• Strong knowledge of digital marketing tools, SEM, OTA programs, and social media strategies.
• Proven track record in driving digital performance and managing large-scale online campaigns.
• Excellent analytical, communication, and stakeholder management skills.
• Experience in the hospitality or travel industry will be an added advantage.

Additional Information

• High proficiency in Microsoft Excel and PowerPoint for analysis and reporting.
• Excellent communication and stakeholder management skills.
• Highly proactive, with the ability to manage multiple priorities and meet tight deadlines.
• Strong team player, capable of working effectively in a dynamic, fast-paced environment.
• Knowledge of TARS, Accor distribution systems, and pricing strategies preferred.
• Positive, “can-do” attitude with a solution-oriented mindset.

Company Description

We are Accor.We are a worldwide Augmented Hospitality leader. We are more than 230,000 hospitality experts placing people at the heart of what we do, creating new connections & emotions for our guests, nurturing real passion for service and achievement beyond limits.

We’re so much more than hotels — we’re creating innovative lifestyle experiences , whether you live, work or play. Blaze your own trail from 40+ hotel brands, restaurants, nightclubs, spas, co-working spaces, and tech start-ups . 

Building on the strength of our teams and our strong holistic ecosystem of brands & solutions, we are breaking new ground to shape the hospitality of tomorrow and inspire new ways to experience the world.