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Google Ads (AdWords) / SEM Executive

Ladybird Web Solution Pvt Ltd

Full time
Experience
1–3 years
Location
Jammu, Bangalore, Virajpet, Dharmapuri
Work mode
Not stated
Salary
₹3.4L – ₹8L a year estimatetypical for PR, Advertising & Marketing Jobs in India, 969 posts
Posted 8 days ago

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Role at a glance

You will
  • Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, Shopping, and YouTube).
  • Conduct keyword research and competitor analysis.
  • campaigns to improve CTR, Quality Score, conversions, and ROI.
Experience
1–3 years
Education
Bachelor's degree
Must-have skills
Go-to-Market (GTM)Google AdsSEMSEOMonitoring

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Job description

Overview
We are looking for a passionate and result-oriented Google Ads (AdWords) / SEM Executive to join our digital marketing team. The ideal candidate should have hands-on experience in planning, executing, monitoring, and optimising paid search campaigns to generate quality leads and maximise ROI.
Key Responsibilities
Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, Shopping, and YouTube).
Conduct keyword research and competitor analysis.
Optimise
campaigns to improve CTR, Quality Score, conversions, and ROI.
Monitor daily campaign performance and budget allocation.
Perform A/B testing for ad copies, landing pages, and bidding strategies.
Track campaign performance using Google Analytics and Google Tag Manager.
Generate weekly and monthly performance reports.
Analyze conversion data and recommend improvements.
Stay updated with Google Ads policies and industry trends.
Collaborate with the SEO, Content, and Sales teams to improve lead generation.
Required Skills
Strong knowledge of Google Ads.
Experience with Google Analytics (GA4).
Knowledge of Google Tag Manager (GTM).
Keyword research using Google Keyword Planner and other SEO tools.
Understanding of CPC, CPA, CTR, ROAS, Conversion Rate, and Quality Score.
Basic knowledge of SEO and landing page optimization.
Strong analytical and reporting skills.
Good communication and problem-solving abilities.
Preferred Qualifications
Bachelor's degree in Marketing, Business, Computer Science, or a related field.
Google Ads Certification is preferred.
Experience in B2B SaaS or Software Product Marketing is an added advantage.
Experience
1–3 years of experience in Google Ads / SEM.
Freshers with Google Ads certification and hands-on project experience may also apply.

Key skills

Required

Go-to-Market (GTM)Google AdsSEMSEOMonitoring

Preferred

Product Marketing

Soft skills

CommunicationProblem Solving

Job market insights

198active Go-to-Market (GTM) jobs in India
65active Google Ads jobs in India
25active SEM jobs in India
₹3.4L – ₹8L advertised yearly salary for PR, Advertising & Marketing Jobs in India (middle half of 969 posts that show a salary; median ₹5L)
2 more open jobs at Ladybird Web Solution Pvt Ltd

Jobs asking for Go-to-Market (GTM) in India also ask for

  • Salesforce19%
  • Python18%
  • SQL18%
  • Product Management15%
  • AWS13%

From live job posts on CoreHRx, updated 5 Nov 2026. Skill figures count posts that list their skills; salary figures only posts that show a salary.

Questions about this job

What is the salary for this Google Ads (AdWords) / SEM Executive job?

The post does not state the pay. As an estimate, comparable posts on CoreHRx advertise ₹3.4L – ₹8L a year (typical for PR, Advertising & Marketing Jobs in India, 969 posts).

How much experience does this job need?

The post asks for 1–3 Yrs experience.

Where is this job based?

In Jammu, Bangalore, Virajpet, Dharmapuri.

What kind of job is this?

It is a full time job.

Preparing for a digital marketing, marketing executive or brand role interview? Here are the questions Indian companies and agencies ask most, sample answers built on campaigns and numbers, what the assignment round looks like, and how freshers and experienced marketers should prepare.

Questions you may be asked

  1. Tell me about a campaign you are proud of.
  2. What is the difference between SEO and SEM?
  3. How do you calculate ROAS and CPL?
  4. A campaign is not performing after a week. What do you check?

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