Position
Designation: Interior Sales Manager
Department: Sales
Industry: Interior Design / Home Interiors
Location: Bengaluru
Employment Type: Full-Time
Reporting To: Sales Head / Business Head
Role Overview
The Interior Sales Manager will be responsible for converting qualified leads into confirmed interior projects while delivering an excellent client experience throughout the sales process.
The role involves meeting clients at their properties and Vaastukalpaa's Experience Centre, understanding their requirements, presenting design and commercial solutions, preparing quotations, negotiating effectively, following up consistently, and closing projects within the company's pricing and profitability guidelines.
The ideal candidate should be confident, persuasive, target-oriented, professionally presented, and comfortable dealing with homeowners, architects, contractors, builders, and other stakeholders.
Key Responsibilities
1. Lead Management & Conversion
- Connect with and respond to all assigned leads generated through company marketing and other channels.
- Understand the client's requirements, budget, property details, timeline, and expectations.
- Qualify leads based on project potential, budget, decision-making authority, and purchase timeline.
- Maintain systematic follow-ups through calls, WhatsApp, email, and client meetings.
- Ensure no qualified lead is left unattended or without a scheduled next action.
- Maintain accurate lead status and sales pipeline information in the company's CRM/system.
2. Client Meetings & Consultations
- Conduct professional client meetings at the Vaastukalpaa Experience Centre and project sites.
- Visit client properties when required to understand the site, dimensions, scope, and project requirements.
- Build strong relationships with clients and understand their lifestyle, functional requirements, aesthetic preferences, and budget.
- Explain the company's design process, materials, specifications, warranties, timelines, and commercial terms.
- Present Vaastukalpaa's value proposition confidently and professionally.
3. Sales Presentation & Proposal Management
- Coordinate with the design and estimation teams to develop appropriate solutions for clients.
- Prepare and present quotations, proposals, BOQs, and commercial offers.
- Explain pricing, material specifications, scope of work, exclusions, timelines, and payment schedules clearly.
- Conduct proposal presentations and address client questions and objections.
- Identify opportunities for upselling and cross-selling relevant interior solutions.
4. Negotiation & Closing
- Handle price negotiations while protecting company margins and commercial interests.
- Address client objections related to price, design, materials, timelines, competitors, and scope.
- Create urgency and move prospects through the sales funnel.
- Follow up on proposals until closure.
- Convert qualified opportunities into confirmed projects and achieve monthly sales targets.
- Ensure all commitments made to clients are aligned with company policies and operational feasibility.
5. Sales Coordination
- Coordinate closely with Design, Estimation, Procurement, Project Management, and Accounts teams.
- Ensure a smooth transition from sales closure to project execution.
- Communicate confirmed client requirements accurately to the internal team.
- Participate in pre-handover discussions wherever required.
- Ensure there is no gap between what has been promised during sales and what can be delivered by the execution team.
6. Relationship Management
- Maintain strong relationships with existing and prospective clients.
- Generate referrals and repeat business through excellent client experience.
- Develop relationships with architects, contractors, builders, brokers, and other potential lead sources.
- Explore opportunities for channel and referral-based business.
7. Sales Reporting & Performance
- Maintain daily and weekly sales activity reports.
- Track lead status, meetings, proposals, follow-ups, conversions, and lost opportunities.
- Monitor personal sales funnel and maintain sufficient pipeline to achieve targets.
- Participate in sales review meetings.
- Provide market feedback regarding competitor pricing, customer preferences, and emerging trends.
Key Performance Indicators (KPIs)
Performance will primarily be measured on:
- Monthly sales/revenue achievement
- Lead-to-meeting conversion
- Meeting-to-proposal conversion
- Proposal-to-booking conversion
- Overall lead conversion rate
- Number and quality of client meetings
- Follow-up effectiveness
- Average project value
- Gross margin adherence
- Referral and repeat business
- CRM/data accuracy
- Client satisfaction
- Timely handover of confirmed projects to the execution team
Candidate Profile
Education
- Bachelor's degree/diploma in Business, Sales, Marketing, Interior Design, Architecture, or a related field preferred.
- Relevant sales experience may be considered in place of formal education.
Experience
- 3–7 years of sales experience, preferably in:
- Interior design
- Home interiors
- Modular kitchens
- Furniture
- Real estate
- Building materials
- Architecture/design
- Premium residential products/services
Candidates with proven experience in
B2C sales and high-value consultative selling will be preferred.
Required Skills
- Excellent verbal and written communication
- Strong sales and negotiation skills
- Consultative selling approach
- Strong follow-up discipline
- Client relationship management
- Ability to understand residential interior requirements
- Good presentation skills
- Strong objection-handling ability
- Commercial awareness and negotiation maturity
- Good numerical and quotation understanding
- Ability to work with targets and deadlines
- Professional grooming and client-facing etiquette
- Good knowledge of Bengaluru residential interiors market is an advantage
Essential Behavioural Traits
We are looking for someone who is:
- Target-oriented
- Highly proactive
- Confident and persuasive
- Persistent with follow-ups
- Customer-focused
- Professional and well-presented
- Solution-oriented
- Good at negotiation
- Accountable for results
- Comfortable working independently
- A strong team player
Important Job Requirements
- Willingness to meet clients at project sites and at the Vaastukalpaa Experience Centre.
- Willingness to travel within Bengaluru for client meetings when required.
- Comfortable working on weekends and according to client availability.
- Should be comfortable handling multiple prospects simultaneously.
- Should be capable of managing the sales cycle from lead allocation to booking.
- Must maintain confidentiality of client and company information.
- Should be comfortable working in a target-driven environment.
What Vaastukalpaa Offers
- Opportunity to work with an established interior design brand.
- High-value residential sales exposure.
- Performance-driven earning potential.
- Opportunity to interact with homeowners and premium clients.
- Exposure to design, sales, project execution, and the complete interior business cycle.
- Growth opportunities based on performance.
Ideal Candidate
The ideal candidate is someone who can own the number, own the client, and own the closure—while ensuring that every project sold by Vaastukalpaa is commercially viable and aligned with what the company can deliver.
