Junior Market Research Analyst

Location: Kochi, India

Key Responsibilities: The successful candidate will help gather and analyze market data, identify trends, and provide actionable insights to support strategic business decisions. 1. Market Research and Data Collection: · Conduct primary and secondary research to gather data on market trends, customer preferences, competitor activities, and industry benchmarks. · Utilize surveys, interviews, focus groups, and data mining techniques to collect relevant information. 2. Data Analysis and Interpretation: · Analyze quantitative and qualitative data to derive insights and recommendations. · Create detailed reports and dashboards summarizing findings. 3. Competitor Analysis: · Monitor and analyze competitor strategies, pricing, and market positioning. · Identify strengths, weaknesses, opportunities, and threats (SWOT). 4. Trend Identification: · Identify emerging market trends and assess their potential impact on the business. · Provide actionable insights to stakeholders for strategic planning. 5. Report Preparation and Presentation · Prepare comprehensive market research reports, presentations, and summaries · Present findings and recommendations to senior management and other stakeholders. 6. Collaboration with Teams: · Work closely with marketing, sales, and product teams to align research insights with business goals. · Provide input for product development, marketing campaigns, and go-to-market strategies. 7. Marketing Campaign Support and CRM Management

• Assist in planning, executing, and monitoring email marketing and LinkedIn outreach campaigns.
• Use HubSpot and Zoho CRM to manage prospect databases, contact lists, lead information, and campaign activities.
• Support lead generation through prospect research, database building, and audience segmentation.
• Track campaign performance, analyze engagement metrics, and prepare reports to identify opportunities for improvement.
• Coordinate with marketing and sales teams to support lead nurturing and follow-up activities. Requirements
• MBA in Marketing or related field. · Strong communication skills, both verbal and written. · Creative thinking and problem-solving abilities. · Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). · Basic understanding of digital marketing, email campaigns, lead generation, and social media platforms. · Ability to work collaboratively in a team environment.
• Hands-on experience using AI tools (such as ChatGPT, Gemini, Copilot, or other AI-powered platforms) for market research, campaign planning, execution, optimization, and performance analysis is a plus.