Performance Marketing Analyst

Location: Bengaluru, Karnataka, India; Chennai, Tamil Nadu, India
Department: Marketing

About Zuora

At Zuora, we help businesses grow smarter and adapt faster. Our platform powers modern business models — from subscriptions and usage-based pricing to AI-driven and outcome-based offerings — helping companies launch new products, automate complex billing, and unlock predictable, recurring revenue.

We’ve led the Subscription Economy for more than a decade. Now we’re evolving again by building the definitive platform for quote to cash and helping companies monetize their products and services with an adaptable, AI-ready foundation.

The Opportunity

We’re at the forefront of Total Monetization. The B2B SaaS world is undergoing change with different monetization models at play. Our Usage Solution is driving the next wave of growth.

You’ll tackle exciting challenges generating leads through paid campaigns in a new and upcoming category like usage based pricing.

This is a hybrid position, so you’ll work both remotely and in the office.

What you’ll do

Strategic Planning & Campaign Management:

• Develop and execute comprehensive paid marketing strategies focused on building a steady pipeline.
• Create and optimize campaigns across LinkedIn Ads, Google Ads, and other relevant platforms to drive qualified demo requests.
• Optimize PPC landing pages to increase conversion rate.
• Run various experiments across landing pages and other assets that help us get the best ROI.
• Manage campaign budgets and continuously improve efficiency across reach, engagement, conversion, cost, and pipeline outcomes.
• Build repeatable campaign processes that make it easier to launch, learn, and scale programs across markets and segments.

Performance & Analytics:

• Track and analyze campaign metrics across the full funnel, from awareness to demo requests to closed deals.
• Create and maintain dashboards to monitor key metrics like CAC, CPL, pipeline influence, and ROI across channels.
• Implement attribution modeling to understand the impact of paid campaigns on pipeline and revenue.
• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
• Define hypotheses, success metrics, test designs, and learning plans before launching experiments.
• Document results and translate learning into improved campaign standards, landing-page recommendations, and repeatable growth practices.

About You

Your experience:

• 3-5 years of experience in B2B SaaS paid marketing, with demonstrated success in demand generation.
• Proven track record of managing and optimizing campaigns across LinkedIn Ads, Google Ads, and other B2B platforms.
• Strong experience with marketing analytics tools (Google Analytics, LinkedIn Campaign Manager, Google Ads).
• Understanding of B2B SaaS funnel dynamics, attribution, conversion optimization, audience strategy, and budget allocation.
• Strong project management skills and the ability to manage multiple campaigns, stakeholders, priorities, and deadlines.
• Data-driven approach with strong analytical and problem-solving abilities.

Nice to haves:

• Experience with marketing automation tools and CRM (Salesforce, Marketo, Demandbase).
• Prior experience in companies selling billing, pricing, or financial software.
• Ability to design adverts using Figma.

About the Team

How You’ll Work:

• You start with the business outcome and build the measurement plan backward from it.
• You are comfortable owning details while keeping sight of the broader pipeline and revenue objective.
• You make performance visible through clear reporting, honest analysis, and specific next steps.
• You work collaboratively with Sales and cross-functional partners, using shared definitions and feedback loops to improve outcomes.
• You bring structure to ambiguous problems and create repeatable processes where the team needs scale.
• You test thoughtfully, learn quickly, and distinguish between signal, noise, and a promising next experiment.

Benefits

Zuora offers a comprehensive total rewards package designed to support ZEOs’ wellbeing, growth, and flexibility. While specific offerings may vary by country, we typically provide:

• Competitive compensation, variable bonus and performance-based reward opportunities, and retirement programs
• Medical, dental, and vision insurance
• Generous, flexible time off, plus paid holidays, wellness days, and a company-wide year-end break
• Paid parental leave (including fully paid leave for eligible ZEOs, subject to local policy)
• Learning & development stipend to support ongoing growth
• Opportunities to volunteer and give back, including charitable donation matching where available
• Mental wellbeing resources and support

*Benefits may vary by location; details will be shared during the interview process

#ZEOLife at Zuora

ZEOs (our employees) are empowered to take ownership, challenge the status quo, and make a real impact. We:

• Collaborate deeply across teams and regions
• Learn constantly and iterate often
• Build an inclusive, high-performance culture where people feel inspired, connected, and valued

Our Commitment to an Inclusive Workplace

Think, be and do you.
At Zuora, different perspectives, experiences, and contributions matter — everyone counts.

Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all. We do not discriminate on the basis of, and consider individuals seeking employment with Zuora without regard to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance@zuora.com (or local equivalent, where applicable).