Performance Marketing Manager

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Description

Role Summary

• Paid acquisition strategy: Develop the paid-growth strategy across relevant channels such as Google, Meta, YouTube.
• Media budget ownership: Build monthly/quarterly spend plans, allocate budgets across channels and campaigns, monitor pacing, forecast outcomes and recommend reallocation based on performance and marginal returns.
• Performance content and creative: Work with our teams and agencies to create ad concepts, copy, videos, statics, or landing-page/app-store messaging and campaign assets designed for acquisition. Build a structured creative-testing pace rather than relying on one-off campaigns.
• Measurement and attribution: Create a clear measurement framework for channel and campaign performance.
• Experimentation: test channels, audiences, bids, creatives, offers, landing experiences and campaign formats; document insights and scale what works.
• Growth reporting: Build weekly and monthly performance reporting for your team, including spend, acquisition, conversion, efficiency, risks and the next set of actions.
• Compliance and brand guardrails: Ensure paid communication is accurate, customer- and aligned with applicable brand, legal, privacy and financial-services communication requirements before launch.

• 5-9 years of experience in performance/growth marketing with hands-on ownership of digital acquisition and paid media budgets.
• Strong expertise in managing campaigns across major digital advertising platforms, including mobile app acquisition.
• Experience in agency management, campaign optimization, media buying, audience segmentation, and conversion funnel management.
• Proficiency in campaign analytics, attribution, and reporting, with exposure to tools such as GA4 and Firebase.
• Experience using marketing automation platforms (e.g., Marketo, Zoho Automation, Eloqua) for lead nurturing and email campaigns.
• Bachelor's degree required; MBA preferred. Ability to work closely with senior leadership, reporting directly to the Chief Business Officer.

• Great compensation package and discretionary bonus plan
• Core benefits include pension, health Insurance and term life Insurance, Sharesave scheme and more!
• 25 days annual leave with 13 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
• Role Location: Mumbai
• Experian is an equal opportunities employer
• Job Location - Mumbai Onsite.

We are a data and analytics powerhouse. We help individuals take control of their financial lives and follow their dreams. Businesses rely on our valuable data and powerful analytics to make smarter decisions and to mitigate risk. We are changing lending, helping business detect more fraud, simplifying healthcare, making it easier to get a car and much more. We power opportunities in a way that is unique to Experian.