Social Media Manager

Location: New Delhi, Delhi, India
Department: Marketing

Job Description

The Social Media Manager will administer the company’s social media marketing and advertising. Administration includes but is not limited to:

• Deliberate planning, strategy and goal setting
• Development of brand awareness and online reputation
• Content management (including website)
• Cultivation of leads and sales
• Reputation management

Manage social media marketing campaigns and day-to-day activities including:

• Administrate the creation and publishing of relevant content topics to reach the company’s target customers.
• Create a regular publishing schedule and promote content through social advertising.
• Create, curate, and manage all published content (images, video, written and audio/podcast).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing campaign plan and channels.
• Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care.
• Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
• Analyze key metrics and tweak strategy as needed.
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate the ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
• Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.

Qualifications

• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
• Opportunity to connect with several big names in the glamour world
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
• Proficient in content marketing theory and application.
• Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Practices superior time management.
• Is a team player with the confidence to take the lead and guide other employees, when necessary.
• Makes evident good technical understanding and can pick up new tools quickly.
• Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

Additional Information

• Exposure to how things work in a startup.
• Health care benefits.
• Extensive learning in the media and entertainment industry.
• A fun-filled & open-cultured workplace.
• Job Types: Full-time, Fresher
• Opportunity to connect with several big names in the glamour world

Company Description

StarClinch offers a dynamic “Artist Discovery” online platform, which serves as a one-stop solution to discover, explore & book entertainers. Artists can manage their profile, prices and offers which can be updated instantly through an easy, secure and transparent connect. With the use of search filters on StarClinch, event planners can select entertainers as per their preferences and budget for the occasion. StarClinch is a startup based out of South Delhi. Initiated in 2015, we are a team of a few passionate youngsters.