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Role at a glance
You will
Develop and implement SEO strategies to improve search engine rankings and increase organic traffic across various platforms.
Perform keyword research, analyze competitor SEO strategies, and optimize content for search engines (on-page and off-page).
Optimize content (blogs, website pages, landing pages, etc.) to improve visibility and engagement.
Experience
2–3 years
Must-have skills
Digital MarketingGoogle AnalyticsSEOWordPress
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Job description
Location: Noida, India Compensation: INR 300000 - 400000 per year
Key Responsibilities:
Develop and implement SEO strategies to improve search engine rankings and increase organic traffic across various platforms.
Perform keyword research, analyze competitor SEO strategies, and optimize content for search engines (on-page and off-page).
Optimize content (blogs, website pages, landing pages, etc.) to improve visibility and engagement.
Monitor and analyze SEO performance using tools like Google Analytics, SEMrush, Ahrefs, Google Search Console, etc.
Execute and manage digital marketing campaigns across social media platforms, Google Ads, and other paid channels to drive traffic, engagement, and conversions.
Collaborate with the content team to ensure all content is SEO-optimized and follows best practices for search engine visibility.
Prepare and present regular reports on SEO performance, campaign results, and other digital marketing efforts to stakeholders.
Create and manage a monthly content calendar for all social media platforms (Facebook, Instagram, LinkedIn, etc.) ensuring regular and consistent posting to engage the audience.
Manage and track the company’s social media profiles and work on increasing engagement and followers across platforms like Facebook, Instagram, LinkedIn.
Requirements:
2-3 years of experience in SEO and digital marketing.
Strong understanding of SEO techniques, keyword research, content optimization, and link-building strategies.
Hands-on experience with Google Analytics, SEMrush, Ahrefs, Google Search Console, and other SEO tools.
Hands-on experience with WordPress CMS for posting and managing blogs, ensuring that all content is SEO-optimized.
Preparing for a digital marketing, marketing executive or brand role interview? Here are the questions Indian companies and agencies ask most, sample answers built on campaigns and numbers, what the assignment round looks like, and how freshers and experienced marketers should prepare.
Questions you may be asked
Tell me about a campaign you are proud of.
What is the difference between SEO and SEM?
How do you calculate ROAS and CPL?
A campaign is not performing after a week. What do you check?