Communications Manager - Brand & Culture

Location: Mumbai
Department: Communications

The Communications Manager is responsible for editorial brand communication of Red Bull India's brand, product and culture-based programs and artists through all media that matter in the country with focus on earned social with strong brand and can attribution.

Responsibilities:

• Establish a media network in all relevant fields, specifically brand, culture, mainstream, entertainment and lifestyle media to support national communication targets and business plan goals.
• Plan and develop a target-oriented, well-balanced communication plan that serves local business needs best.
• Produce locally and internationally relevant top-quality still images and media products as per outlet requirements.
• Expand and enable a network of area/playground specialists who work with core and mainstream outlets to create qualitative comms outputs with focus on earned social and engaging AB1 audience.
• Develop playground-specific communications plans that address Music and Dance specifically at an overall high-priority level, and across product, edition and brand led campaigns at an always-on level.
• Distribute customized local content nationally to the appropriate and relevant media outlets in print, web, TV and their respective social media channels.
• Contribute as a content developer and collector for the Red Bull Media House, feeding requested information plus finalized editorially valuable productions into the global Red Bull Content Pool.
• Monitor the quality and quantity of generated results to fine-tune future approaches.

Requirements:

• Studies in journalism, marketing and/or media.
• 6-8 years of relevant experience in editorial communication/PR, with a specific focus on Brand & Culture.
• Strong PR skills including strong writing/storytelling skills and editorial insights.
• Passion, knowledge and experience in Priority Playgrounds of Music and Dance.
• Strong energy drink industry insights, media insights, understanding evolving media trends and identifying relevant story angles and content hooks.