Director of Marketing and Communications - Fairmont Agra

Location: Agra, UP, India
Department: Other

Job Description

• Develop and execute comprehensive marketing and communications strategies to enhance brand visibility and drive revenue growth for the property
• Lead the marketing team and manage all aspects of digital marketing, including website optimization, social media management, email campaigns, and online advertising
• Oversee brand positioning and ensure consistent messaging across all marketing channels and customer touchpoints
• Manage public relations activities, media relations, and crisis communications to maintain positive brand reputation
• Conduct market analysis and competitive research to identify opportunities and inform strategic marketing initiatives
• Develop and manage marketing budgets, track expenditures, and measure return on investment (ROI) for all marketing campaigns
• Create and implement promotional campaigns and seasonal marketing programs to maximize occupancy rates and revenue
• Collaborate with sales, operations, and guest services teams to align marketing efforts with business objectives and enhance overall guest experience
• Establish and nurture strategic partnerships with travel agencies, corporate clients, and tourism boards to expand market reach
• Analyze marketing metrics and performance data to evaluate campaign effectiveness and recommend improvements
• Manage event marketing and coordinate promotional activities for conferences, weddings, and special occasions
• Oversee internal communications to ensure staff engagement and alignment with organizational goals
• Develop content strategy and oversee creation of marketing materials, including photography, videography, and written content
• Monitor industry trends and emerging marketing technologies to keep the property competitive in the luxury hospitality market

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field
• Minimum 8 years of progressive marketing and communications experience in the hospitality industry, preferably in luxury hotel properties
• Proven track record of developing and executing successful marketing strategies that drive revenue growth and brand awareness
• Strong leadership experience managing marketing teams of 5+ members
• Demonstrated expertise in digital marketing, including website management, social media strategy, and online advertising platforms
• Proficiency in marketing analytics tools and ability to interpret data to inform strategic decisions
• Excellent written and verbal communication skills with the ability to craft compelling brand messaging
• Experience managing marketing budgets of $500,000 or more and demonstrating strong ROI
• Knowledge of public relations, media relations, and crisis communication management
• Familiarity with hospitality industry trends, competitive landscape, and luxury market positioning
• Master's degree in Marketing, Communications, or Business Administration
• Experience with luxury hospitality brands or high-end resort properties
• Proficiency in marketing automation platforms and customer relationship management (CRM) systems
• Background in event marketing and promotional campaign management
• Experience with content creation, photography, and videography coordination
• Knowledge of travel industry partnerships, including travel agencies and tourism boards
• Certification in digital marketing or hospitality management
• Experience with crisis communication and reputation management in high-profile settings

Additional Information

WHAT IS IN IT FOR YOU:

• Come As You Are
• Work With Purpose
• Grow, Learn and Enjoy
• Explore Limitless Possibilities

Company Description

"Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"