Head of Growth, NIRA

Location: Hybrid - Bengaluru, India
Department: Marketing

Join the Tilt team

At Tilt, we see a side of people that traditional lenders miss. Our mobile-first products and machine learning-powered credit models look beyond credit scores, using over 250 real-time financial signals to recognize real potential. With millions of customers worldwidewe're not just changing how people access financial products — we're creating a new credit system that backs the working, whatever they're working toward.

The Opportunity: Head of Growth, NIRA

NIRA is a digital lending platform in India, focused on instant personal credit, and part of the Tilt group. As Head of Growth in Bangalore, you’ll own how NIRA grows, bringing customers in and keeping them across brand, performance and lifecycle marketing.

This is a new role, partnering directly with the NIRA CEO to accelerate NIRA’s growth. It suits an operator who pairs performance-marketing rigour with brand judgement, makes data-led decisions and doesn’t need to be told what to do next.

How You’ll Make an Impact

• Own NIRA’s growth: Take full-funnel responsibility for growing NIRA’s customer base, across brand, performance and lifecycle marketing.

• Diversify beyond affiliate: Build new acquisition channels so NIRA’s growth no longer depends on affiliate marketing.

• Lead performance marketing: Setup campaigns and allocate the acquisition budget across channels. Set up attribution, event-based optimisation and return on ad spend (ROAS) tracking, and drive rigorous creative testing.

• Shape the brand: Own NIRA’s brand voice and awareness, and build brand measurement through surveys, social listening and organic search.

• Build lifecycle marketing: Design customer relationship management (CRM) logic and triggered email, SMS, push and in-app messages, partnering with the team that builds the tooling.

• Build an AI-native team: Lead a small, leveraged team.

Why You’re a Great Fit

• Deep marketing experience, including performance marketing you’ve personally set up and run: Facebook and Google ads, attribution tools such as AppsFlyer, and event-based optimisation.

• You’ve owned a real budget for a consumer business and been accountable for the spend decisions, not just advised on them.

• You’re fluent in ROAS, customer acquisition cost (CAC), lifetime value (LTV), attribution and A/B test design, including sample size and significance.

• You know what good CRM and lifecycle tooling looks like without needing to build it yourself.

• You see AI as a force multiplier for creative, budget allocation and analytics, rather than a reason to grow a big team.

• You set your own direction, drive the business where needed, and ground your decisions in local data.

• Ideally, you bring fintech experience.

Our Interview Process

1. Initial Recruiter Call: A conversation to learn about your experience and what you’re looking for in your next role.

2. Hiring Manager Interview: A deeper discussion about your experience.

3. Skills Panel: Meet with Tilt team members to discuss your expertise and problem-solving approach.

4. Leadership Conversation: A final conversation with a leader to discuss how you’ll contribute to Tilt’s mission, and how we can help you achieve your career goals along the way.

Don’t meet every qualification? We care about potential over your past. If you're bringing ambition and drive to what we're building, we want to hear from you.

What you'll get at Tilt

• Virtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You’ll get started with a WFH office reimbursement.

• Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.

• Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.

• Visibility is yours: You can count on direct exposure to our leadership team — we’re a team where good ideas travel quickly.

• Paid global onsites: Magic happens IRL: we gather twice yearly to reconnect over shared meals or kayaking adventures. (We’ve visited Vail, San Diego, and Mexico City, to name a few.)

• Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.

The Tilt Way

We're looking for people who chase excellence and impact. Those who stand behind their work, celebrating the wins and learning from the missteps equally. We foster an environment where every voice is valued and mutual respect is non-negotiable — brilliant jerks need not apply. We're in this together, working to expand access to fair credit and prove that people are incredible. When you join us, it's not just another day at the [virtual] office, you're helping millions of hardworking people reach better financial futures.

You’re pushing ahead in your career? We can get behind that. Join us in building the credit system that people deserve.