Marketing and Market Research

Location: Mumbai, India
Department: Marketing

We are seeking a Marketing and Market Research professional to support the strategic planning process for our business based on customer insights to enhance penetration.

Strategic Support

• Support the strategic planning process for business based on customer insights to enhance penetration.
• Develop impactful promotional programs, activities for CSO FF aligned with ‘Key’ market messaging and activities, and implement the promotional programs, activities and exact events to provide proper Implementation of marketing plans in accordance to promotional cycles and current targets/tasks.
• Optimally utilize available expenses to drive the same.
• Monitor and analyze business performance vis-à-vis business goals (awareness, share and etc.) and the competition.
• Implement the brand plans by working with internal and external stakeholders to deliver on time and budget.
• Work with medical and legal team to get appropriate approval for materials.
• Execute the implementation plan for the campaigns & adherence to the SLA’s with various stakeholders- both internal and external.

Operational

• Coordinate with the local agencies for trans-creation (budget, scope, timing, and quality of project).
• Track brand performance progress towards the target.
• Ensure execution & adaption of marketing tactics based on environmental factors, competitive trends & customer needs.
• Coordinate with the sales team. Seek their buy-in and alignment in review meetings.
• Partner with medical to educate KOLs on emergent medical research and differentiated product attributes.
• Interact with KOLs and maintain relationships through regular field visit.
• Co-ordinate with sales training team for the training programs.
• Train field force on product knowledge, positioning and prioritization.
• Control performance of the marketing plan by monthly/quarterly monitoring of key performance indicators and monthly reporting KPIs.
• Develop promotional meetings strategy and drive execution.
• Monthly field communication on performance, action items for the brand.

Promotional Materials and Event Management

• Provide inputs to the creative agencies for development of artwork, visual aids and leave behind.
• Work with medical and legal team to get appropriate approval for promotional materials.
• Evaluation and execution of the most impactful activities to support the brand such as CMEs, Advisory board meetings, conferences etc to increase promotional effectiveness to customers.
• Develop and validate brand-specific messages and awareness content in alignment with ‘Core’ market strategy, design training (w/medical, regulatory).

Compliance

• Ensure compliance to the processes & conformity to the Pfizer policies in execution of brand plan.
• Work in collaboration with the Medical & Marketing team to validate the content developed.
• Adhere to the guidelines laid down by the Regulators while designing the campaigns.
• Manage compliance review of materials created.

Shared Accountability

• Develop promotional meetings strategy and drive execution (with Mktg. Lead).
• Validate brand-specific messages, design training (w/medical, regulatory).
• Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical.
• Support in developing country Op Plan and influence sales targets and brand A&P allocations (with Mktg. Lead).
• Long-range forecasting (with the leadership team).
• Revenue adjustments, as needed (with the leadership team).

Requirements:

• B. Pharm/ BSc. Biotech with MBA in Marketing.
• 2-6 years of Product or Brand management experience in Rare Disease /Specialty Care - Growth Hormones/Hemophilia/ Pediatrics/ Endochrinology.
• Experience in Product Launch preferred.
• Good understanding of Indian Healthcare market/pharmaceutical industry.
• Ability to work in a matrix organization.
• Ability to develop and execute structured project plans.
• Requirement for compliance to highest ethical standards.
• Sound understanding of multi-channel marketing and stakeholder engagement.