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Job description
Location: Hyderabad, India Compensation: INR 800000 - 950000 per year
Role Overview SIONIQ is seeking a creative, detail-oriented and SEO-driven Content Writer to produce engaging, accurate and high-quality content across digital platforms. The role combines brand storytelling, campaign copywriting and product communication with keyword research, search-focused writing and ongoing content optimization to strengthen brand awareness, organic visibility, and business growth. Content Writing & Copywriting
Research, write, edit and proofread original website copy, blogs, articles, landing pages, product descriptions and marketing collateral.
Develop compelling headlines, taglines, campaign messages and calls to action for diverse business audiences.
Simplify technical and product information into clear, accessible, benefit-led communication.
Maintain consistent brand voice, accuracy, readability and originality across channels.
Write white papers, public relations (PR) content, press releases, media announcements, and corporate communications that strengthen brand credibility.
Create search-optimized blogs, articles, website pages and landing pages aligned with business goals.
Apply on-page SEO practices including metadata, headings, internal links, descriptive URLs and image alt text.
Develop pillar pages, topic clusters and supporting content to build topical relevance.
Audit and refresh existing content; analyze competitor content and keyword gaps.
Develop SEO-optimized product use cases and customer case studies, including search-intent-led structure, relevant keywords, metadata and internal links.
Stay informed about search algorithm changes and emerging search experiences.
Social Media & Creative Content
Write platform-appropriate captions, carousel copy and promotional content for LinkedIn, Instagram, Facebook and YouTube.
Develop concepts and scripts for reels, promotional videos and brand campaigns.
Repurpose long-form material into engaging short-form social and email content.
Collaborate with designers and marketers on creative execution.
Product & Brand Communication
Create product-focused content, brochures, case studies, customer stories and presentations.
Explain customer challenges, product use cases and business benefits through compelling storytelling.
Research B2B technology trends, audience needs and competitor positioning.
Coordinate with product and sales teams to verify technical and business claims.
Marketing Campaign Content
Write persuasive copy for Google Ads, Meta Ads, email marketing and lead-generation campaigns.
Create newsletters, promotional messages and conversion-focused landing page content.
Support product launches and brand-awareness initiatives with audience-specific messaging.
Content Planning & Performance
Contribute to content calendars and deliver assignments to agreed deadlines.
Monitor clicks, organic traffic, keyword rankings and engagement; recommend improvements.
Required Candidate Profile
5–6 years of professional content writing experience, including SEO-focused writing.
Excellent written English, grammar, research, editing and storytelling skills.
Experience producing blogs, articles, website copy, social media content and marketing materials.
Practical understanding of keyword research, search intent, on-page SEO and content optimisation.
Familiarity with Google Search Console, Google Analytics, SEMrush, Ahrefs or similar tools.
Ability to simplify complex technical information and adapt tone to the audience and platform.
Strong attention to detail, time management and cross-functional collaboration.
Portfolio of published writing and SEO content samples required.
Preferred Skills
Experience with B2B, SaaS, ERP, IT or technology brands.
WordPress or other content management systems; video scriptwriting and product storytelling.
Basic technical and off-page SEO knowledge; familiarity with AI-assisted research and editing tools.
Understanding of content funnels and conversion-focused copywriting.
Education Bachelor’s degree in English, Journalism, Mass Communication, Communications, Marketing or a related discipline. Key Skills Content Writing | SEO Content Writing | Copywriting | Blog Writing | Website Content | Keyword Research | On-Page SEO | Social Media Content | Brand Storytelling | Product Writing | Script Writing | Proofreading | Editing | B2B Content Marketing | White Paper Writing | Public Relations (PR) | Press Releases | Use Cases | Case Studies
Preparing for a digital marketing, marketing executive or brand role interview? Here are the questions Indian companies and agencies ask most, sample answers built on campaigns and numbers, what the assignment round looks like, and how freshers and experienced marketers should prepare.
Questions you may be asked
Tell me about a campaign you are proud of.
What is the difference between SEO and SEM?
How do you calculate ROAS and CPL?
A campaign is not performing after a week. What do you check?
