Senior Lifecycle Marketing Operations Specialist

About the team

Lifecycle Marketing Operations powers Zillow's owned channels, including email, SMS, push, and in-app messaging, through scalable systems and hands-on campaign execution.

We build, launch, and optimize campaigns within our MarTech platforms, partnering closely with Marketing Strategy, Data Science, Product, and Engineering to translate business objectives into data-driven solutions. Our team ensures efficient, high-quality delivery while maintaining strong standards for audience health, reporting, and operational rigor.

As stewards of our owned channels, we safeguard inbox placement and sender reputation, continuously improve execution frameworks, and introduce new capabilities that enable marketing to scale with consistency and measurable impact.

We design and activate lifecycle journeys and campaigns within our MarTech platforms, partnering closely with Marketing Strategy, Data Science, Product, and Engineering to translate business objectives into data-driven solutions. Our team ensures efficient, high-quality delivery while maintaining strong standards for audience health, reporting, and operational rigor.

As stewards of our owned channels, we safeguard inbox placement and sender reputation, continuously improve execution frameworks, and introduce new capabilities that enable marketing to scale with consistency and measurable impact.

Zillow Group is a strategic, mission-driven organization focused on delivering exceptional experiences and measurable outcomes. Our work spans cross-functional partnership, scalable programs and operational excellence in support of Zillow's mission. We bring deep experience working across diverse teams in a dynamic, high-growth environment, balancing strategic thinking with hands-on execution to drive meaningful business impact. We are seeking an experienced professional to support our workforce expansion in India.

About the role

We are seeking a Lifecycle Marketing Operations Specialist to drive operational excellence across Zillow's owned channels. This role serves as a subject matter expert in campaign execution, from audience segmentation and journey orchestration to templates, QA, and launch.

You will own high-impact, cross-channel initiatives and help evolve the standards and systems that govern how campaigns are built, targeted, and launched.

• Own end-to-end execution of complex, cross-channel campaigns across email, SMS, push, and in-app messaging.
• Manage multiple concurrent builds in a high-volume environment, delivering accurate, on-time launches while proactively identifying and escalating execution quality and launch risks.
• Build and optimize audience segments and activation workflows, translating business requirements into audience logic and upholding standards for eligibility, suppression, segmentation accuracy, and audience health.
• Build complex, multi-step user journeys, configuring entry and exit criteria, branching and delay logic, and schedule cadence to deliver timely, relevant messaging across the customer lifecycle.
• Build and evolve modular email templates and QA standards, executing QA across clients and devices using HTML/CSS and dynamic content logic such as Liquid or similar templating languages.
• Define and evolve campaign build standards, QA frameworks, and launch protocols to improve quality and predictability.
• Configure and optimize AI decisioning journeys, defining goals, guardrails, and content options that enable models to personalize messaging, timing, and channel.
• Leverage AI tools to improve operational efficiency, accelerating campaign builds, QA, documentation, and other repeatable workflows.
• Set up and execute A/B, multivariate, and holdout tests in partnership with Strategy, ensuring accurate test configuration, audience splits, and measurement setup.
• Monitor campaign and journey health to identify operational issues early, using data and reporting to troubleshoot, surface trends, and partner with Strategy on opportunities to improve engagement, deliverability, and efficiency.
• Serve as a platform subject matter expert, partnering with Marketing Technology and Engineering to implement new capabilities, influence platform enhancements, and close process gaps that affect scalability, automation, and data integrity.

• Experienced lifecycle marketing operator with broad hands-on experience across campaign execution, audiences, templates, and marketing technology, with demonstrated depth in one or more areas.
• Strong translator of business strategy into scalable technical execution.
• Comfortable working across systems, with a strong understanding of how data flows between platforms to power audiences and personalization.
• Analytical, curious thinker who uses data, experimentation, and emerging AI tools to drive step-change improvements.
• Trusted cross-functional partner who can influence stakeholders at multiple levels.
• Highly organized and able to independently own complex work from requirements through launch, navigating ambiguity and knowing when to escalate risks or dependencies.

• Qualifications
  • 5+ years of experience in lifecycle marketing, channel marketing, or marketing operations with demonstrated ownership of complex, cross-channel campaign execution.
  • Hands-on experience with enterprise marketing automation or customer engagement platforms (e.g., Braze, HubSpot, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable), with experience working with customer data platforms preferred.
  • Email marketing experience required; SMS, push, or in-app experience preferred.
  • HTML/CSS required; SQL a plus.
  • Demonstrated use of AI tools to improve operational efficiency is preferred; experience with AI decisioning, predictive personalization, or other automated optimization capabilities is a plus.
  • Proven ability to improve processes, implement new capabilities, and partner effectively across cross-functional teams.
  • Experience working in agile environments with tools such as JIRA, Confluence, and Google Workspace preferred.

As the world continues its inevitable evolution, Zillow continues to push the boundaries of real estate with equal focus on our customers, our employees, our partners and our communities. Zillow has always been known for our leadership and innovation, and we’re continually looking for new ways to make it radically easier for people to move. Today, our vision is to create “the housing super app” — an integrated real estate experience that makes transactions more accessible, more digital, more seamless, more inclusive and more delightful to our customers.