Senior Manager - Business Development

Job Description:

• Business Strategy and Market Development

• Develop a comprehensive business plan for food probiotics and related

• functional ingredients.

• Identify priority market segments, applications, products, customer

• categories, and geographic markets.

• Estimate market size, growth potential, pricing, competition, and barriers to

• entry.

• Define short-term and long-term sales strategies, including annual revenue

• targets and customer acquisition plans.

• Recommend the most suitable route to market, including direct sales,

• distributors, formulators, and strategic partnerships.

• Monitor emerging consumer, regulatory, scientific, and product-

• development trends.

• New Business Development

• Identify and approach potential B2B customers, including food and

• beverage manufacturers, nutraceutical companies, dietary-supplement

• companies, dairy companies, functional-food brands, contract

• manufacturers, and ingredient formulators.

• Build a strong sales pipeline and independently manage opportunities from

• initial contact through technical evaluation, trials, commercial negotiation,

• and order closure.

• Understand each customer's application, formulation, performance,

• regulatory, and commercial requirements.

• Work with customers to identify opportunities for incorporating probiotics

• into their existing or new products.

• Develop relationships with key decision-makers in R&D, product

• development, procurement, quality, regulatory, marketing, and senior

• management.

• Participate in relevant exhibitions, conferences, seminars, and industry

• networking events.

• Product Positioning and Commercialization

• Develop clear product positioning, value propositions, technical

• presentations, and sales materials for different applications.

• Translate the company's technical capabilities into customer-focused

• commercial solutions.

• Coordinate customer samples, application trials, technical documentation,

• quotations, and commercial proposals.

• Work closely with R&D, production, quality, regulatory, and supply-chain

• teams to ensure successful product development and commercialization.

• Gather structured market feedback to guide new product development and

• portfolio expansion.

• Support decisions concerning product specifications, dosage, packaging,

• pricing, and claims.

• Sales Management

• Prepare annual and quarterly sales plans, forecasts, budgets, and activity

• schedules.

• Negotiate pricing, commercial terms, supply arrangements, and business

• agreements.

• Track leads, trials, quotations, conversions, revenue, margins, and

• customer retention.

• Ensure timely collection of customer payments and maintain commercial

• discipline.

• Provide regular management reports covering pipeline development,

• customer progress, competition, market intelligence, and action plans.

• Recruit, appoint, and manage distributors or sales representatives where

• appropriate.