Senior Manager, Demand Generation & Performance Marketing

Title Senior Manager, Demand Generation & Performance Marketing Location India Experience 7–10 years Type Hands-on operator, accountable for marketing-sourced pipeline
About Zappsec Zappsec Technologies is a fast-growing, platform-led technology services company specializing in cloud, networking, cybersecurity, and identity modernization. We combine deep engineering expertise, intelligent automation, and reusable accelerators to help enterprises reduce risk, optimize costs, and accelerate time to value.
Role Overview We are seeking a highly performance-driven Senior Manager, Demand Generation & Performance Marketing to build and execute scalable B2B demand generation campaigns targeting enterprise customers across North America. This is a hands-on role with direct accountability for marketing-sourced pipeline, qualified sales opportunities, campaign ROI, and customer acquisition efficiency. The ideal candidate combines deep experience in paid digital advertising with a strong understanding of enterprise technology services and account-based marketing (ABM).
Key Responsibilities
Paid Campaign Execution: Independently plan, launch, manage, and optimize LinkedIn Ads, Google Ads, retargeting, and other B2B paid acquisition campaigns. Pipeline Generation: Own marketing-sourced pipeline generation, qualified opportunities, conversion rates, and cost per opportunity. Account-Based Marketing: Develop targeted campaigns for enterprise accounts using intent signals, buying-group targeting, and personalized messaging. Technology Campaigns: Build demand generation programs for cloud migration, network modernization, cybersecurity, zero trust, and identity solutions. Campaign Optimization: Continuously optimize advertising budgets, audiences, creatives, landing pages, and conversion funnels through A/B testing. Marketing Automation & Attribution: Leverage HubSpot, GA4, CRM integrations, and campaign dashboards to track performance from advertisement to sales opportunity. Sales Alignment: Partner with sales and SDR teams to improve lead qualification, outreach conversion, opportunity creation, and campaign effectiveness. Partner Campaigns: Execute joint demand generation initiatives with strategic technology partners, including AWS, Microsoft, Cisco, Fortinet, and Palo Alto Networks.
Required Qualifications
7–10 years of B2B technology marketing experience, including at least 4 years of hands-on paid campaign management. Proven experience independently operating LinkedIn Campaign Manager and Google Ads, including budgets, audience targeting, conversion tracking, and optimization. Demonstrated success generating measurable marketing-sourced pipeline and sales-qualified opportunities for enterprise IT services. Strong understanding of cloud, networking, infrastructure, cybersecurity, or digital transformation services. Experience with ABM platforms such as 6sense, Demandbase, or equivalent intent-based marketing tools. Working proficiency with HubSpot, Google Analytics, marketing attribution, and CRM-based reporting. Excellent campaign messaging, analytical, experimentation, and stakeholder management skills. Experience targeting US and Canadian enterprise buyers is strongly preferred.
Performance Expectations Success will be measured through: KPI Success Measure Marketing-sourced pipeline Quarterly pipeline value against agreed targets Qualified opportunities Sales-accepted opportunities generated Paid campaign efficiency Cost per qualified opportunity and pipeline-to-spend ratio Conversion performance Lead-to-opportunity conversion rate Campaign execution Speed, quality, testing cadence, and continuous improvement
First 90 Days 30 Days: Audit existing campaigns, establish attribution, define target audiences, and develop a prioritized campaign roadmap. 60 Days: Launch paid acquisition and ABM campaigns across priority technology solutions. 90 Days: Demonstrate measurable sales-qualified opportunity creation, campaign optimization, and marketing-sourced pipeline contribution.
What Makes a Strong Candidate We are looking for a hands-on demand generation operator who understands enterprise technology buyers and can translate advertising investments into measurable sales pipeline. Candidates whose experience is limited to brand marketing, social media management, agency coordination, or reporting impressions and MQL volumes without attributable pipeline results will not be suitable.
To Apply Share examples of campaigns you have personally managed, including advertising spend, qualified opportunities generated, and marketing-sourced pipeline achieved.
Powered by JazzHR