UX & Digital Experience Strategist

Location: Mohali, India

UX & DIGITAL EXPERIENCE STRATEGIST

Location: XenonStack office, Sector 75, STPI, Mohali (Chandigarh Tricity), work from office

Experience: 3–8 years | Employment: Full time, XenonStack Private Limited | Team: Digital Experience & Growth

Role Level: X2 – Workflow

ABOUT XENONSTACK

XenonStack is a Data and AI Foundry for Agentic Systems, enabling enterprises to design, deploy, operate, and scale intelligent agents across digital and physical environments.

We build enterprise-grade platforms across the agentic stack:

ElixirData – Context OS. Enterprise data intelligence, ContextGraph, and decision-centric analytics for AI agents.

ElixirClaw – Agentic OS. Enterprise AI agent orchestration, execution, governance, and operations.

ElixirHub – Skill Registry. Reusable, discoverable, and version-controlled skills for enterprise AI agents.

NexaStack AI – Agentic infrastructure automation. Secure and compliant AI deployment across cloud, edge, and on-premises environments.

MetaSecure AI – Trust, compliance, and continuous security assurance for AI systems.

Our mission is to accelerate the world's transition to AI + Human Intelligence by making agentic systems reliable, responsible, and enterprise-ready.

ABOUT THE ROLE

We are looking for a UX & Digital Experience Strategist with strong expertise in user experience research, customer journey optimization, information architecture, conversion rate optimization, and digital experience innovation.

You will own and continuously improve customer experiences across XenonStack and its associated product websites by identifying customer needs, uncovering experience gaps, developing original UX concepts, and optimizing digital journeys.

You will work closely with product, marketing, content, growth, and engineering teams to make complex enterprise AI and technology solutions easier to understand, evaluate, and engage with.

This is a research-driven, strategy-focused UX role, not a traditional UI design or webpage development position.

We expect you to go beyond AI-generated designs and conventional UX recommendations by applying independent judgment, customer understanding, creativity, and evidence-based decision-making.

ROLE MISSION

Make every important digital customer interaction intuitive, meaningful, differentiated, and measurable through continuous research, UX innovation, customer journey optimization, and conversion-focused experience design.

KEY RESPONSIBILITIES

Proactively identify customer experience problems, usability gaps, and opportunities for innovation across company and product websites.

Develop original UX concepts, interactive experiences, and customer engagement approaches that differentiate XenonStack from competitors.

Evaluate existing website layouts and challenge ineffective or generic AI-generated design recommendations.

Analyze CTA relevance, messaging, visibility, and placement to identify unnecessary, repetitive, competing, or missing CTAs.

Define primary, secondary, and contextual CTA strategies based on customer intent and journey stage.

Optimize demo requests, contact forms, assessment journeys, workshop registrations, and consultation experiences to improve qualified conversions.

Map end-to-end customer journeys from initial discovery through product evaluation, trust building, and conversion.

Improve information architecture, navigation, content hierarchy, and page-to-page transitions.

Design differentiated experiences for enterprise decision-makers, technical buyers, and other relevant customer personas.

Conduct customer research, usability testing, stakeholder interviews, and behavioral analysis to identify friction points and unmet customer needs.

Analyze website analytics, heatmaps, session recordings, and conversion funnels to identify measurable improvement opportunities.

Evaluate content presentation and recommend where diagrams, interactive elements, comparisons, or product demonstrations communicate value more effectively than text.

Conduct regular UX audits covering usability, accessibility, responsiveness, navigation, readability, and visual hierarchy.

Research leading B2B, SaaS, AI, and enterprise technology websites to identify relevant digital experience innovations.

Convert UX findings into testable hypotheses, wireframes, prototypes, and prioritized improvement recommendations.

Collaborate with UI engineers, content teams, and growth teams to implement and validate approved experience improvements.

Design and evaluate A/B tests and other UX experiments to measure customer engagement, journey effectiveness, and conversion performance.

Establish reusable UX guidelines, customer experience standards, and continuous optimization practices across product websites.

Maintain a prioritized digital experience improvement backlog and innovation roadmap based on customer value, business impact, and supporting evidence.

HOW WE WORK WITH AI

AI is part of the daily workflow at XenonStack, not an add-on.

At our Mohali/Chandigarh office, AI tools are open for use: UX research assistance, rapid prototyping, behavioral analysis, competitive research, content evaluation, experimentation, and documentation.

Use AI tools such as Claude, ChatGPT, Figma AI, and other design assistants to accelerate research and execution.

AI-generated designs and recommendations are starting points, not final decisions. Every significant UX recommendation must be evaluated using independent judgment, customer reasoning, and supporting evidence.

When working with client data or environments, follow applicable compliance and information security policies. Never expose customer information, confidential research, credentials, or proprietary content to unapproved AI services.

Human expertise is expected to add value through original thinking, customer empathy, experience innovation, and critical evaluation of AI-generated outputs.

Come ready to explain how you identified UX problems that AI-generated recommendations missed and how your improvements created measurable customer or business value.

WHAT SUCCESS LOOKS LIKE

High-priority customer journeys are regularly assessed for usability, clarity, friction, and conversion opportunities.

CTA recommendations are supported by customer intent, behavioral evidence, and clear conversion objectives.

Unnecessary, repetitive, or competing CTAs are identified and removed or consolidated where appropriate.

Every major UX recommendation includes the identified problem, supporting evidence, proposed solution, expected outcome, and validation approach.

New customer experience concepts, prototypes, or experiment proposals are delivered consistently.

Customer journeys become simpler, more intuitive, and easier to navigate.

Website experience improvements demonstrate measurable progress in usability, engagement, task completion, or qualified conversions against established baselines.

UX research and competitive analysis produce original experience innovations rather than copied layouts or generic suggestions.

Product, engineering, and growth teams adopt agreed UX standards and prioritized recommendations.

A continuous experience improvement roadmap provides visibility into opportunities, experiments, and validated outcomes.

Success is measured through customer experience quality, original insights, implementation impact, and measurable outcomes, not the number of webpages developed or visual designs produced.

MUST-HAVE SKILLS

UX research and human-centered design: Strong understanding of customer research, usability testing, user interviews, customer behavior, personas, and evidence-based UX decision-making.

Customer journey design: Experience mapping customer journeys, identifying friction points, improving navigation, and designing intuitive digital experiences.

Information architecture: Strong knowledge of content hierarchy, navigation structures, page organization, user flows, and information discoverability.

Conversion rate optimization: Experience improving CTA strategy, conversion funnels, contact forms, demo requests, and other customer engagement journeys.

UX design and prototyping: Hands-on experience with Figma or equivalent tools for wireframing, interaction design, customer journey visualization, and prototyping.

Behavioral analytics: Ability to analyze website performance using Google Analytics 4, Microsoft Clarity, Hotjar, or equivalent analytics and behavioral research tools.

Experimentation and validation: Understanding of A/B testing, hypothesis development, usability metrics, experiment design, and results analysis.

Digital experience innovation: Ability to develop original UX ideas, challenge existing assumptions, and recommend differentiated experiences.

B2B and enterprise UX: Understanding of complex products, enterprise buying journeys, customer trust signals, and technical versus business buyer expectations.

AI-assisted UX workflows: Ability to leverage AI for research, ideation, prototyping, and analysis while critically validating its recommendations.

Experience quality fundamentals: Knowledge of responsive design, accessibility principles, visual hierarchy, readability, and usability standards.

Communication and collaboration: Strong analytical thinking, design reasoning, presentation skills, and ability to work with product, engineering, content, and growth teams.

GOOD-TO-HAVE SKILLS

Experience designing digital experiences for B2B SaaS, enterprise AI, cloud, data platforms, cybersecurity, or technology consulting companies.

Familiarity with Figma AI, Framer, Webflow, or AI-assisted prototyping tools.

Experience with UX research tools such as Maze, UserTesting, or equivalent platforms.

Understanding of SEO, landing page optimization, and how content discoverability influences customer journeys.

Familiarity with HTML, CSS, JavaScript fundamentals, and frontend implementation constraints.

Knowledge of WCAG accessibility guidelines and responsive interaction patterns.

Experience with personalization, guided product discovery, interactive assessments, and self-service customer journeys.

Familiarity with product-led growth, demand generation, and lead qualification strategies.

Experience conducting competitive UX benchmarking and identifying opportunities for digital differentiation.

Understanding of customer psychology, behavioral design, and enterprise purchasing decisions.

Experience collaborating with AI automation, content generation, and website engineering teams.

CANDIDATE PROFILE

3–8 years of professional experience in UX Design, UX Research, Product Design, Digital Experience Strategy, Conversion Optimization, or related disciplines.

Demonstrated experience improving websites, digital products, or customer-facing experiences through research-backed design decisions.

Strong portfolio featuring UX case studies, customer journey improvements, experience innovations, or conversion optimization projects.

Proven ability to independently identify customer experience problems and recommend practical solutions.

Hands-on experience with UX research, prototyping, behavioral analytics, and design validation.

Ability to explain design decisions using customer needs, business objectives, behavioral evidence, and measurable outcomes.

Comfortable working in an AI-first environment while contributing original thinking beyond AI-generated outputs.

Bachelor's degree in Design, Human-Computer Interaction, Computer Science, Engineering, or a related discipline; demonstrated practical experience and portfolio quality are equally important.

Strong analytical thinking, creativity, ownership, communication, and cross-functional collaboration skills.

We value professionals who discover meaningful customer problems and design better experiences, rather than simply produce visually attractive webpages.

Be ready to explain how you identified customer friction, improved CTA positioning, simplified complex journeys, introduced innovative UX concepts, and validated the business impact of your recommendations.

Traditional UI design or website development experience alone is not sufficient for this role.

HIRING PROCESS

Pre-screening assessment (about 10 minutes, at application) → Portfolio and UX case study evaluation → Technical/UX strategy interview → Face-to-face practical UX assessment at our Mohali office → HR and Leadership round → Background verification → Offer.

During the assessment, candidates may be asked to evaluate an existing website experience, identify customer journey gaps, recommend CTA improvements, and explain their proposed solution using customer and business reasoning.

TERMS

Location: Work from our Mohali (Chandigarh Tricity) office.

Full time; immediate joiners or short notice periods preferred.

Background verification (BGV) is mandatory.

Compensation as per company policy and budget band.

Portfolio or relevant UX case studies required.

HOW WE WORK

We value deep work, clarity, and execution over activity. You will be expected to clarify, plan, execute, and escalate with options, not wait to be told.

Ownership sits with the individual, and outcomes are measured, not effort.

For this role, we expect proactive identification of customer problems, independent research, original experience recommendations, and measurable improvements.

OUR VALUES

Agency – Be self-directed and proactive

Taste – Sweat the details and build with precision

Ownership – Take responsibility for outcomes

Mastery – Commit to continuous learning and growth

Impatience – Move fast and challenge inertia

Customer Obsession – Always put the customer first

WHY JOIN US

Own and improve digital customer experiences across enterprise-grade AI, data, cloud, and security platforms.

Work on UX innovation, customer research, conversion optimization, and enterprise digital experience strategy.

Influence how global enterprise customers discover, understand, evaluate, and engage with complex technology solutions.

Collaborate directly with product, engineering, marketing, and growth teams.

AI-first environment: leverage advanced AI tools while contributing the independent judgment, creativity, and customer understanding required to build differentiated experiences.

Opportunity to introduce original ideas, shape experience standards, and drive measurable business outcomes.

Great Place to Work-Certified, 14+ years, headquartered in Mohali.