Activation Marketing - Orthodontics

Location: India

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

**Job Description:**

Activation Marketing – Orthodontics – 3M Oral Care India (Based at Bangalore)

Demand Generation

• Marketing campaign Planning and execution for Orthodontic portfolio
• Define local social media/media/key platforms for communications
• Execute on End-user communications through multi channel approach to drive demand for OCSD products
• Recommendation on media buys

Sales Partnership And Engagement

• Delivering programs/promotions/new product materials to field sales
• Close alignment/partnership with sales teams to deliver programs
• Ensure salesforce compliance w.r.t campaign execution for digital, offline and educational activities

Scientific Marketing Support

• Regulatory and legal alignment for
• Interfacing with Clinical specialists & SA&E team – technical/ whitepapers/customer testimonials – ensuring meets customer requirements/local regulations

Marketing Requirements

• Leverage Customer Ops activities/support to deploy programs (Communication, Media Relation, expos & Events, POS)
• Provides insights of local market, product performance, customer demand and feedback
• Liaison to the local functions like customer service, sales force, application engineering, regulatory
• Competitive intelligence
• Ensure local regulatory and packaging compliance for portfolios/programs
• Align to Campaign outcomes/input/results
• Capture and communicate the NPI voice of market, ideas, local needs
• Manage local calendar of execution

Marketing Updates

• Owner of the audience evolution – aggregate view of the local audience and articulating that to the management and Asia team.
• Ensure monthly reports and dashboards are shared with Asia team.

Channel

• Help build eCommerce capabilities of channel partners
• General and specific channel partner engagement/ execution of through channel marketing plans – via MDF and CIP programs.
• Syndication to the channel partner to drive local market growth
• Support Trade shows, Customer events

Primary Metrics

• Portfolio Performance % Growth / COGS of Orthodontic Portfolio
• Demand Generation activity performance
• Marketing Program execution and Impact (MROI%)
• Organic Local Currency growth %
• End user demand generation

Secondary Metrics

• Priority project completion
• Progress on local needs

Your Skills And Expertise
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Business and Marketing education and experience
• Minimum 3 years of experience in a Marketing role – preferably consumer facing roles
• Excellence in marketing disciplines (price, portfolio, end-user, channel, communication)
• Knows customers and market dynamics, key market trends
• Knows Digital Marketing with an emphasis on consumer/ end customer marketing
• Has the personality to convince and engage sales teams

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