Head - Marketing

Lead and manage digital marketing strategies to drive growth and brand visibility for the organisation. Oversee campaigns, optimise digital channels, and ensure effective communication with stakeholders in the financial services consultancy industry.
Strategic Leadership Develop and execute the digital marketing strategy aligned with business objectives and growth goals. Create annual and quarterly marketing plans with clear KPIs and measurable outcomes. Lead digital transformation initiatives across business units and identify new opportunities for customer acquisition, engagement, and market expansion.
Performance Marketing Drive customer acquisition through Google, Meta, LinkedIn, YouTube, and other digital channels. Optimize campaigns to improve lead generation, conversions, ROAS, and customer acquisition costs. Manage digital media planning, performance tracking, and marketing budgets.
Brand & Content Marketing Lead integrated brand campaigns across digital platforms. Oversee content strategy across websites, blogs, social media, email, video, and thought leadership initiatives. Ensure consistent brand positioning and messaging across all customer touchpoints.
Website & Marketing Technology Own website strategy, SEO, UX, and conversion rate optimization. Manage marketing automation platforms, CRM integrations, and lead nurturing programs. Collaborate with technology teams to enhance digital customer journeys and user experiences.
Analytics & Insights Track campaign performance, website traffic, customer behavior, and marketing ROI. Develop executive dashboards and actionable performance reports. Leverage data-driven insights to optimize marketing investments and business outcomes.
Social Media & Reputation Management Build and grow the company's presence across key social platforms. Strengthen employer branding and corporate reputation through digital storytelling. Monitor online reputation, customer feedback, and social engagement.
Team & Stakeholder Management Lead, mentor, and develop a high-performing digital marketing team. Manage agencies, media partners, technology vendors, and cross-functional stakeholders. Foster a culture of innovation, accountability, and continuous improvement.
Compliance & Governance Ensure marketing communications comply with regulatory, legal, and internal governance requirements. Maintain adherence to brand guidelines and industry advertising standards.
Opportunity to lead the Marketing functionOpportunity to directly work with the senior management
Desired Skills & Competencies Digital Marketing Strategy & Leadership Performance Marketing & Media Buying SEO, SEM & Conversion Rate Optimization (CRO) Marketing Automation & CRM Management Google Analytics (GA4) & Google Tag Manager Content, Social Media & Email Marketing Brand Management & Reputation Building Data Analytics, Dashboarding & Marketing Insights AI-Powered Marketing Tools Budget Management & Cost Optimization Agency & Vendor Management Team Leadership & Project Management Strong Communication & Presentation Skills
A financial services conglomerate.
Opportunity to lead digital marketing initiatives. Competitive salary package. Chance to work in a varied and growing industry.
If this role feels right for you, consider applying for the position.