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Role at a glance
You will
Market & Competitor Research: Analyze customer preferences, buying patterns, and competitor activities to shape effective strategies.
Campaign & Content Execution: Create and manage online and offline promotional campaigns (such as digital ads, social media, email…
Lead Generation & Prospecting: Identify, contact, and qualify prospective clients through outreach, follow-ups, and product demonstrations.
Experience
Freshers
Education
Bachelor's degree
Must-have skills
Google WorkspaceMS Office
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Job description
Job Description:
A Sales and Marketing role combines brand awareness, market research, and lead generation with direct selling to drive revenue and business growth.
Core Responsibilities
Market & Competitor Research: Analyze customer preferences, buying patterns, and competitor activities to shape effective strategies.
Campaign & Content Execution: Create and manage online and offline promotional campaigns (such as digital ads, social media, email marketing, or events).
Lead Generation & Prospecting: Identify, contact, and qualify prospective clients through outreach, follow-ups, and product demonstrations.
Sales & Deal Closing: Pitch products or services, negotiate terms, handle objections, and close sales to meet monthly and annual quotas.
Client Relationship Management: Maintain ongoing communication with accounts, support post-sale activities, and ensure high customer satisfaction.
Performance Tracking: Monitor Key Performance Indicators (KPIs) like conversion rates, sales volume, and campaign ROI using CRM tools (such as Salesforce or HubSpot).
Key Qualifications & Requirements
Education: Bachelor’s degree in Marketing, Business Administration, Commerce, or a related field.
Technical Skills: Proficiency in CRM software, analytics platforms, and Microsoft Office / Google Workspace.
Soft Skills: Strong communication, active listening, negotiation, problem-solving, and resilience.
Experience: Ranging from entry-level trainee/executive positions to senior management roles overseeing multi-channel budgets
Preparing for a digital marketing, marketing executive or brand role interview? Here are the questions Indian companies and agencies ask most, sample answers built on campaigns and numbers, what the assignment round looks like, and how freshers and experienced marketers should prepare.
Questions you may be asked
Tell me about a campaign you are proud of.
What is the difference between SEO and SEM?
How do you calculate ROAS and CPL?
A campaign is not performing after a week. What do you check?