Senior Content Designer

Location: Bangalore, Karnataka, India
Department: Engineering

Job Description

Team & Role:
At ServiceNow, we embrace representation in and from all professional and personal backgrounds and cultures. This diversity inspires passion and creativity among our teams and propels innovation in our products.  
 
In the experience design organization at ServiceNow, content design is a core part of product design. We shape not just the words but also mental models, information structure, clarity, and overall usability of complex enterprise workflows. We do this not alone but in close collaboration with interaction designers, researchers, product managers, technical writers, engineers, and more. Our team is diverse in expertise and opinions, and we’re united by our mission to create experiences our users love.  

Learn more about our team here: https://www.linkedin.com/company/servicenow/life/userexperience/   
 
What you get to do in this role:  

• Start from the user problem: Ground content in research and feedback, make it accessible and inclusive, and tie it to real improvements in experience quality. 

• Shape experiences, not just words: Design clear informational structures, hierarchies, and flows that make complex enterprise products easy to use. 

• Build foundations that scale: Extend company content standards with guidelines, terminology, and patterns for your product area. 

• Collaborate across functions: Work side-by-side with designers, product managers, researchers, and engineers to shape features from concept to release. 

• Bring clarity to complexity: Translate technical concepts into intuitive content and patterns that guide users with confidence. 

• Design for AI: Shape conversational experiences for finding and understanding data. Create content systems that make AI-driven features transparent and trustworthy. 

• Design with AI: Use AI tools to work at scale, for example to audit content, synthesize research, and prototype ideas. Help turn content standards into resources that AI tools can apply consistently. 

Qualifications

Basic Qualifications: 

• 5-10 years of experience in content design, UX writing, or content strategy for software products 

• A portfolio that shows how you approach problems in complex products, not just final copy 

• Experience with B2B or technical products, such as admin, configuration, developer, or data tools 

• Expert writing and editing skills, with the judgment to know when content isn’t the solution 

• Experience working across functions through the product development lifecycle 

• Experience using AI in your work, or thinking critically about how to integrate it into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 

Preferred Qualifications: 

• Experience designing conversational or AI-powered experiences 

• Experience contributing to content standards, terminology systems, or design systems 

• Hands-on use of AI in content work, such as writing prompts, building agents or skills, or setting up automated content checks. Comfort with Markdown or Git is a plus. 

• Experience working with distributed teams across time zones 

• Working knowledge of tools such as Figma, Miro, and AI prototyping tools 

• Bachelor’s degree in English, Journalism, Communications, Human-Computer Interaction, or another relevant field, or equivalent experience 

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.