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Job Description: B2B Sales Executive – Office Automation & Printing Solutions
Role Overview
We are looking for a self-driven, target-oriented B2B Sales Executive to develop new business and manage customer relationships for office automation and printing solutions. The role involves field sales, lead generation, customer meetings, and managing sales opportunities from enquiry to closure.
Product Portfolio
Canon Multifunction Devices (MFDs)
Canon Document Scanners
Epson Large Format Printers
Printing, scanning, and document management solutions
Consumables and related solutions, wherever applicable
Key Responsibilities
Identify and develop new B2B, corporate, industrial, and institutional customers through field visits, cold calling, references, networking, and market research.
Build relationships with decision-makers across Purchase, Administration, IT, Projects, and Management teams.
Understand customer requirements and recommend suitable solutions; conduct meetings, presentations, and product demonstrations as required.
Prepare quotations and commercial proposals, follow up on enquiries, and negotiate terms within company guidelines.
Develop new accounts, grow existing business, and identify opportunities for repeat and additional sales.
Maintain an active sales pipeline and accurate records of leads, meetings, quotations, follow-ups, and expected closures.
Achieve monthly, quarterly, and annual sales targets and submit regular sales forecasts and activity reports.
Coordinate with internal teams for order processing and customer payment follow-ups.
Identify new industries and customer segments, track competitor activity, and develop opportunities through relevant business channels.
Candidate Profile
Graduate / Diploma / MBA preferred.
Prior B2B field-sales experience; experience in office automation, printers, photocopiers, MFDs, large-format printers, document scanners, IT hardware, AV/display, CCTV/ELV, or other technical B2B products is preferred.
Candidates from other B2B industries with strong field-sales experience and the ability to learn technical products are also welcome.
Strong communication, negotiation, customer relationship, and follow-up skills.
Good command of Gujarati and Hindi; working proficiency in English.
Proficiency in Microsoft Office and CRM tools.
What We Offer
Fixed salary plus performance-based incentives
Product and sales training
Exposure to corporate, industrial, and institutional customers
Long-term career growth opportunities
From live job posts on CoreHRx, updated 12 Nov 2026. Skill figures count posts that list their skills; salary figures only posts that show a salary.
The post states ₹3.6–6 LPA.
It is a full time job.
Interview preparation · 60 questions
This guide is for sales job seekers in India: freshers applying for sales executive, BDE and inside sales roles, and experienced professionals moving into senior, team lead or key account positions. It has 60 interview questions split into easy, medium and hard, each with a sample answer that shows how a strong candidate thinks, often with numbers in rupees and lakh. Topics include prospecting, cold calling, objection handling, negotiation, closing, CRM, targets, dealer and channel sales, and role plays such as 'sell me this pen'. Read each answer, then practise saying it aloud in your own words with your own numbers.
Questions you may be asked
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