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Location: Ahmedabad, India
Job Description
Key Responsibilities
📌 Marketing Campaign Strategy & Audience Development
Design data-driven marketing strategies for banking products based on historical campaign performance.
Develop AI/ML models to optimize campaign ROI and customer targeting.
Build and validate campaign audiences aligned with approved strategies.
📊 Campaign Performance Analysis & Reporting
Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
Perform segmentation using decision trees and clustering techniques.
Execute statistical A/B testing to evaluate campaign effectiveness.
Translate client requirements into technical specifications and deliver data-backed solutions.
Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.
Key Responsibilities
📌 Marketing Campaign Strategy & Audience Development
Design data-driven marketing strategies for banking products based on historical campaign performance.
Develop AI/ML models to optimize campaign ROI and customer targeting.
Build and validate campaign audiences aligned with approved strategies.
📊 Campaign Performance Analysis & Reporting
Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
Perform segmentation using decision trees and clustering techniques.
Execute statistical A/B testing to evaluate campaign effectiveness.
Translate client requirements into technical specifications and deliver data-backed solutions.
Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.
Required Skills & Qualifications
Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field.
Minimum 3 years of experience in analytics, preferably in marketing or BFSI.
Proficient in SAS, SQL, and/or Python for data manipulation and analysis.
At least 1 year of experience in building dashboards using Tableau or Power BI.
Strong analytical thinking, problem-solving, and data storytelling skills.
Excellent communication and interpersonal abilities.
Ability to work independently and collaboratively in a fast-paced environment.
Experience in the banking or financial services sector is a strong plus.
Certifications in SAS or Tableau are advantageous.
Job Info
Job Identification
18152
Job Category
Data Analytics
Posting Date
11/03/2026
Locations
IN Ahmedabad C44
(Work From Office)
Job Role
Business Analytics-Marketing Analytics
Experience (In Years)
0-3
Job data: Headcount Labs (headcountlabs.com), ODbL 1.0. The job description belongs to the employer. Location data © OpenStreetMap contributors and Overture Maps.
From live job posts on CoreHRx, updated 15 Nov 2026. Skill figures count posts that list their skills; salary figures only posts that show a salary.
The post asks for 3 Yrs experience.
In Ahmedabad (on-site).
It is a full time job.
Interview preparation · 60 questions
This guide is for freshers in India preparing for data analyst and Power BI developer interviews, and for experienced analysts and BI developers moving into senior roles. It has 60 questions with answers in three levels: the basics of Power BI Desktop, the Service, Power Query and modelling; then the DAX, relationships, security and refresh questions asked of people with a few years of experience; and finally performance, internals and design questions for senior roles. Many answers include a DAX measure or a Power Query step with worked numbers. Read the question, answer it aloud, then compare, and take the mock test to check yourself against the clock.
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