Digital Marketing Executive

Location: Hyderabad; Indore, India

About the Role
Growth is a numbers game, and we’re looking for someone who loves playing it. As our Digital Marketing Executive, you’ll own the full digital funnel: paid media, SEO, analytics, lead generation, and marketing automation. Every campaign you run will be judged by one standard: does it bring in quality customers at a healthy return? You’ll also put AI tools to work every day to test faster, automate repetitive tasks, and uncover insights others miss.

What You’ll Do
Paid Media and Performance

• Plan, launch, and optimize campaigns across Google, Meta, LinkedIn, YouTube, and display networks, and test emerging channels such as ChatGPT Ads as they become available

• Own budgets, audience targeting, remarketing, ad creatives, conversion tracking, and A/B testing

• Drive down CPC, CPL, CPA, and CAC while pushing up ROAS and conversion rate

SEO and Organic Growth

• Handle technical, on-page, and off-page SEO

• Run keyword research, competitor benchmarking, site audits, and content-gap analysis

• Track rankings, organic traffic, indexing, Core Web Vitals, and conversions, then act on what the data shows

Analytics and Insights

• Set up and maintain GA4, GTM, Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM frameworks

• Build clear, decision-ready dashboards in Looker Studio, Power BI, Excel, or Google Sheets

• Analyze funnels and attribution to find where we lose leads and where we can scale

Lead Generation and CRO

• Generate qualified leads from both paid and organic channels

• Monitor lead quality and stage-by-stage funnel conversion

• Partner with Sales to improve lead handoff, follow-up, and landing-page performance

Automation and AI

• Design workflows in n8n, Zapier, or Make, integrating CRMs, APIs, and webhooks

• Use ChatGPT, Claude, Gemini, Perplexity, and Copilot for research, content, analysis, and workflow automation

Creative Support

• Contribute to social campaigns, ad creatives, reels, videos, and thumbnails using Canva, CapCut, Adobe Express, and AI design tools

What We’re Looking For

• 2-5 years of hands-on digital marketing experience with a track record in lead generation and customer acquisition

• Strong command of paid ads, SEO, GA4, GTM, Search Console, and conversion tracking

• Reporting experience in Looker Studio, Power BI, Excel, or Google Sheets

• Working knowledge of n8n, Zapier, or Make, plus APIs, webhooks, and CRM integrations

• Solid understanding of funnels, CRO, and ROI optimization

• Sharp analytical thinking, clear communication, and a problem-solving mindset

• Bachelor’s degree in Marketing, Business, Engineering, Computer Science, or a related field

Nice to Have

• Background in SaaS, tech, EdTech, fintech, or B2B/B2C lead generation

• Experience with HubSpot, Salesforce, or Zoho

• Basic HTML, JavaScript, and website architecture knowledge

How We’ll Measure Your Success

• Days 1-30: Audit current campaigns, tracking, and reporting; close the gaps

• Days 31-60: Launch optimized campaigns and dashboards; automate at least two manual workflows

• Days 61-90: Show measurable gains in CPL, lead quality, and conversion rate

Why You’ll Love Working Here

• Real budgets, real ownership, real results

• One role that covers paid media, SEO, automation, and AI

• Premium marketing and AI tools, plus support for continuous learning

• A collaborative team that tests ideas and lets data decide