Influencer Marketing Female preferred

Location: Thane, India
Compensation: INR 700000 - 1200000 per year

About Be Bodywise
Be Bodywise is a women's wellness brand focused on empowering women through science-backed solutions across hair care, body care, intimate wellness, nutrition and overall well-being.
Role Overview
We are looking for a creative, data-driven and execution-oriented Influencer Marketing professional to drive influencer partnerships, creator collaborations and content-led marketing initiatives for Be Bodywise. The role involves identifying relevant creators, managing influencer campaigns end-to-end, building long-term creator relationships and driving brand awareness, engagement and business growth.
Key Responsibilities

• Identify, research and onboard influencers and content creators across Instagram, YouTube and other relevant social media platforms.

• Develop and execute influencer marketing campaigns aligned with brand objectives, product launches and marketing calendars.

• Build and maintain a strong influencer database across relevant categories such as beauty, skincare, haircare, women's wellness, lifestyle and fitness.

• Manage end-to-end influencer campaign execution, including creator outreach, negotiations, briefing, content coordination, approvals and campaign closure.

• Coordinate with influencers and agencies to ensure timely delivery of content as per campaign timelines and brand guidelines.

• Evaluate influencer profiles based on audience demographics, engagement rates, content quality, relevance and campaign performance.

• Track campaign performance metrics such as reach, engagement, views, clicks, conversions and ROI.

• Collaborate with internal teams including Brand, Creative, Performance Marketing and Social Media to develop influencer-led content.

• Identify emerging creators, trends and content formats to strengthen brand presence and audience engagement.

• Maintain campaign trackers, budgets, influencer contracts, deliverables and performance reports.

• Ensure influencer content adheres to brand guidelines, campaign objectives and applicable disclosure requirements.

Desired Skills & Qualifications

• Bachelors degree in Marketing, Communications, Media or a related field.

• Experience in influencer marketing, creator partnerships, digital marketing or social media marketing.

• Strong understanding of Instagram, YouTube and influencer marketing trends.

• Excellent communication, negotiation and relationship-building skills.

• Strong organizational skills and ability to manage multiple campaigns simultaneously.

• Analytical mindset with an understanding of campaign performance metrics.

• Creative thinking and an understanding of beauty, skincare, haircare and women's wellness content.

• Proficiency in Excel, Google Sheets and influencer campaign tracking tools.

Preferred Experience

• Experience working with beauty, skincare, personal care, D2C or women's wellness brands.

• Exposure to influencer marketing platforms, creator discovery tools and campaign analytics.

• Experience managing paid influencer campaigns, barter collaborations and long-term creator partnerships.

What We Offer

• Opportunity to work with a fast-growing women's wellness brand.

• Exposure to large-scale influencer marketing campaigns and creator partnerships.

• A dynamic, collaborative and growth-oriented work environment.