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Applause is raising the bar for digital quality and employee experience. Recognized as a Top Workplace, Applause provides award-winning software testing and UX research solutions to top brands. Our fully managed services leverage a global team and the world's largest independent testing community. We improve digital experiences for global innovators like Google, Microsoft, PayPal, Starbucks, Vodafone, and BMW.
As a Sales Intelligence Associate you will be responsible for empowering our sales teams by equipping them with the vital data and insights needed to identify, understand, and engage key buyers. The role requires a strong focus on maintaining the integrity of our Salesforce CRM, in addition to, researching and building targeted contact and account data for our sellers. This will be achieved through meticulous data management, proactive account research, and close collaboration with Sales Intelligence team members across both the US and EU regions while ensuring all organizational data remains accurate, complete, and consistent.
Key Responsibilities
CRM Data Management & Optimization: Handle account grading, contact enrichment, duplicate record merging, and account hierarchy structure.
Prospecting & Contact Enrichment: Leverage our sales tech stack to discover, create, and enrich contacts in Salesforce across target buyer personas.
Account Research: Research target accounts to help uncover sales opportunities and ensure our total addressable market (TAM) coverage is comprehensive.
Reporting & Documentation: Build and maintain operational reports, while documenting and refining core processes.
GTM Support: Execute ad hoc data and research projects supporting various Go-To-Market priorities.
Key Requirements
Excellent written and spoken English with the ability to articulate questions and needs clearly (given our asynchronous collaboration).
Proficiency in Excel/Google Sheets (handling large datasets) and hands-on experience with Salesforce.
High attention to detail with a strong commitment to data integrity and operational excellence.
Resourceful and self-directed; able to follow process documentation, work independently, and collaborate within a global team.
A curious, fast learner who is motivated to empower our sales teams.
1–3 years of experience in sales operations, sales intelligence, data management, or a related role (relevant internships/project experience included).
Why Applause?
We’re proud to cultivate an inspiring, engaging employee culture that’s consistently reflected in high employee retention rates and satisfaction. Our talented team – known as Applause Nation – is set up for success with the latest collaboration and learning tools, opportunities for career advancement, and more.
We have a flexible work environment with top talent from across the globe
Collaborate with an international team of 450+ passionate, talented co-workers
Expand your portfolio with exciting, hands-on projects providing exposure to well-known, global brands
Learn and grow through structured onboarding, in-house knowledge sessions and access to thousands of virtual courses available on demand
Incorporate AI and other exciting technologies into your work, to help you prioritize and boost productivity
Experience a supportive culture that emphasizes teamwork, innovation and transparency
Share your voice! Contribute and integrate creative and innovative ideas across roles and departments
Applause Core Values:
As a global employee community, we strive to uphold the following core values, which are critical to business success and how we measure individual and team performance. Do you share our core values?
Be Accountable: You love to take ownership, and hold yourself and others accountable to increase empowerment and success.
Celebrate Authenticity: You love bringing your true self to work and creating genuine and trustful relationships within a diverse environment.
In It Together: You have a team-first mindset and love collaborating with your peers.
Create Value for Our Customers: You love delivering meaningful business impact and being a release partner for all aspects of digital quality.
Crush Your Goals: You always strive for excellence and constantly seek ways to be better, more effective and more efficient.
From live job posts on CoreHRx, updated 12 Nov 2026. Skill figures count posts that list their skills; salary figures only posts that show a salary.
The post does not state the pay. As an estimate, comparable posts on CoreHRx advertise ₹3.1L – ₹6.4L a year (typical for Sales Jobs in Hyderabad, 43 posts).
The post asks for 1–3 Yrs experience.
In Hyderabad.
It is a full time job.
Interview preparation · 60 questions
This guide is for sales job seekers in India: freshers applying for sales executive, BDE and inside sales roles, and experienced professionals moving into senior, team lead or key account positions. It has 60 interview questions split into easy, medium and hard, each with a sample answer that shows how a strong candidate thinks, often with numbers in rupees and lakh. Topics include prospecting, cold calling, objection handling, negotiation, closing, CRM, targets, dealer and channel sales, and role plays such as 'sell me this pen'. Read each answer, then practise saying it aloud in your own words with your own numbers.
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