Marketing and Growth Intern

Location: Bangalore, India

Marketing and Growth (ABM) Intern
Location: Bengaluru, Karnataka Duration: 3 Months
About the Role
Xoxoday is a SaaS fintech company looking for a Marketing Intern to join our ABM (Account-Based Marketing) team. This is a hands-on role for someone who wants to learn how B2B companies identify, engage, and nurture high-value accounts through targeted email, LinkedIn, and CRM-driven campaigns.
Key Responsibilities

• Assist in planning and executing ABM campaigns targeting key accounts

• Draft and schedule email marketing campaigns for target account segments

• Support LinkedIn marketing efforts — organic posts, outreach sequences, and campaign tracking

• Help identify and qualify leads for the ABM pipeline

• Maintain and update contact/account data in HubSpot (or CRM in use)

• Track campaign performance (open rates, click-through, engagement) and share basic reports

• Coordinate with sales and marketing teams to align messaging for target accounts

Must-Have Skills

• Basic understanding of Account-Based Marketing (ABM) concepts

• Familiarity with email marketing tools and best practices

• Working knowledge of LinkedIn for marketing/outreach

• Strong written and verbal communication skills

• Basic knowledge of HubSpot or any CRM platform

• Understanding of lead generation fundamentals

• Hands-on experience with AI tools (e.g. ChatGPT, Claude, Canva AI, Jasper) for content, outreach, or research

Good to Have

• Prior internship/project experience in B2B marketing

• Exposure to marketing automation tools

• Basic knowledge of Excel/Google Sheets for reporting

What You'll Gain

• A Full Time Conversion Opportunity if performance is good.

• Real-world exposure to B2B ABM strategy and execution

• Hands-on experience with HubSpot/CRM tools

• Mentorship from the marketing team