Senior Territory Manager - Sales

Location: Bellary, India

Responsibilities & Key Deliverables

• As a Territory Manager - Sales within the Farm Division at Mahindra & Mahindra Ltd, you will play a pivotal role in managing and expanding a network of dealerships to achieve key business outcomes including sales volume, market share, collections, deliveries, and spare parts revenue.

• You will be responsible for maintaining and growing a viable distribution network by strategically appointing dealers and sub-dealers, ensuring robust market coverage that aligns with company objectives.

• In this capacity, you will ensure dealerships are staffed with adequately trained personnel capable of executing sales and service processes efficiently. You will provide ongoing coaching and support to dealers and their teams on implementing various operational systems such as MSS and Pancharatna, fostering adherence to best practices that enhance operational effectiveness and customer satisfaction.

• Another critical responsibility involves overseeing the availability and optimisation of service infrastructure at dealerships, driving the implementation of service systems aimed at improving customer experience and retention. You will orchestrate local-level sales promotions, product launches, and other marketing events that engage customers and strengthen market presence.

• Training dealer sales staff on product knowledge, pre-sales, and sales processes will be a key focus, ensuring teams are well-equipped to communicate value propositions effectively. You will monitor competitor activities closely, capturing and analysing market feedback to inform strategic decision-making and maintain a competitive edge.

• Designing and implementing targeted incentive schemes to motivate dealers, as well as liaising with financial institutions and banks to explore innovative retail financing options, will feature prominently in your role. Your comprehensive approach will integrate business development, market insight, and relationship management to drive growth and meet ambitious sales targets.

Preferred Industries

Education Qualification

B.E/B.Tech - Agricultural Engineering

General Experience

5 - 10 Years

Critical Experience

Critical experience encompasses a deep understanding of strategic business orientation, including anticipating and leveraging business opportunities to strengthen market positioning. Candidates should exhibit capability in strategic foresight and maintain a global business mindset to navigate the complexities of the agricultural machine sales industry.
Leadership excellence is sought, with a focus on sustainability drivers, stakeholder engagement, and a frugal yet innovative approach to achieving business objectives. Experience in cultivating customer delight and service orientation is essential, ensuring that customer needs remain central to all initiatives.
The role demands an innovation-driven mindset, capable of acting as a change catalyst and embracing responsible risk-taking to transform sales approaches and optimise performance.
Strong results orientation is vital, characterised by effective project management, passion for quality, accountability for outcomes, and agile execution within disciplined frameworks. Leveraging human capital by fostering team development, embracing diversity, and promoting entrepreneurial engagement will be instrumental to success.
Additionally, candidates should demonstrate resilience and enthusiasm, creating an energised workplace culture that encourages learning from failures while blending professionalism with a positive and fun working environment.

System Generated Core Skills

Business Development
Consumer Insighting
Consumer Marketing
Credit Management
Customer Profitability
Customer Relationship Management (CRM)
Customer Segmentation
Manpower Management
Financial Reporting
Inventory Management
Lead Generation
Market Research
Marketing Campaigns
Marketing Metrics
Performance Management
Product Knowledge & Application
Promotional Activities
Territory Coverage Optimization
Working Capital Management
Capability Building
Enquiry Management

System Generated Secondary Skills