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Job Title: Sales Officer - General Trade (GT)
Location: Mumbai Function: Sales (FMCG / Consumer Products) Reporting to: Area Sales Manager Role Summary Own sales and distribution for the general trade channel in the Mumbai territory. This means driving primary and secondary sales, expanding outlet reach through distributors, and ensuring strong availability and visibility at retail. Key Responsibilities Achieve monthly and quarterly primary and secondary sales targets for the assigned territory Manage and service distributors, including order booking, stock levels, claims and collections Plan beats and routes, and ensure regular coverage of retailers, chemists, wholesalers and sub-stockists Appoint new distributors and onboard new outlets to grow numeric and weighted distribution Ensure product availability, FIFO stock rotation and shelf visibility (POSM, branding, planograms) at outlets Execute trade schemes, product launches and promotions at the outlet level Monitor and manage the distributor salesmen and the productivity of their beats Track outstanding payments and ensure timely collections from distributors Track competitor pricing, schemes and activity, and share market intelligence with management Submit daily call reports, sales MIS and market feedback on time Candidate Profile
Experience: 2 to 6 years in general trade sales, preferably FMCG, nutrition, healthcare or consumer products
Education: Graduate in any stream (MBA / PGDM in Sales or Marketing preferred) Good knowledge of the Mumbai and surrounding Mumbai markets, distributor networks and retail landscape Hands-on experience with distributor management, beat planning and secondary sales tracking Working knowledge of MS Excel and DMS or SFA apps Languages: Hindi required; English is a plus Own two-wheeler and valid driving licence Key Skills General trade, distributor management, secondary sales, beat planning, outlet expansion, trade schemes, retail visibility, collections, market intelligence What We Offer Fixed salary plus performance incentives Travel allowance and mobile reimbursement Growth path to Senior Sales Officer and Area Sales Manager roles
From live job posts on CoreHRx, updated 14 Nov 2026. Skill figures count posts that list their skills; salary figures only posts that show a salary.
The post does not state the pay. As an estimate, comparable posts on CoreHRx advertise ₹3.5L – ₹9.5L a year (typical for Sales Jobs in India, 911 posts).
The post asks for 2–6 Yrs experience.
In Mumbai.
It is a full time job.
Interview preparation · 60 questions
This guide is for sales job seekers in India: freshers applying for sales executive, BDE and inside sales roles, and experienced professionals moving into senior, team lead or key account positions. It has 60 interview questions split into easy, medium and hard, each with a sample answer that shows how a strong candidate thinks, often with numbers in rupees and lakh. Topics include prospecting, cold calling, objection handling, negotiation, closing, CRM, targets, dealer and channel sales, and role plays such as 'sell me this pen'. Read each answer, then practise saying it aloud in your own words with your own numbers.
Questions you may be asked
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