Deputy Manager - Digital Analytics

8-12 yearsNoidaGraduation/Post Graduation
Responsibilities
Digital Analytics & Consulting Consult with clients to understand their business, marketing, customer and digital objectives, and translate them into effective digital measurement and analytics strategies. Design, implement and optimise web and mobile analytics solutions using platforms such as Adobe Analytics, GA4, Mixpanel, AppsFlyer and other relevant analytics platforms. Develop measurement frameworks, KPI frameworks, tracking plans, taxonomy and data-layer requirements aligned to business and marketing objectives. Define events, parameters, dimensions, metrics, audiences and conversion points across websites, mobile applications and digital touchpoints. Analyse website and app traffic, user behaviour, customer journeys, conversion funnels, campaign performance, attribution and customer engagement to identify actionable insights. Evaluate the effectiveness of digital channels and campaigns across paid media, SEO, social, CRM, email and other marketing channels. Develop recommendations to improve conversion, engagement, customer acquisition, retention and marketing ROI. Identify opportunities to leverage analytics, automation, AI and advanced measurement techniques to improve client outcomes. Analytics Implementation & Tag Management Lead and/or oversee analytics and tracking implementations across websites and mobile applications. Develop and manage tagging strategies using Google Tag Manager (GTM), Adobe Launch / Adobe Experience Platform Tags and other tag-management solutions. Work closely with developers, product teams and technology stakeholders to define and implement data layers, tracking specifications and event instrumentation. Conduct tracking audits, implementation QA, debugging and data validation to ensure data accuracy and consistency. Troubleshoot analytics, tagging and attribution issues and recommend appropriate solutions. Ensure compliance with relevant privacy, consent and data governance requirements in analytics implementations. Data Integration & Advanced Analytics Work with data from multiple sources including web/app analytics, advertising platforms, CRM, marketing automation, social platforms and business databases. Build or oversee data pipelines and integrations to bring marketing and digital data together for holistic reporting and analysis. Use SQL and cloud data warehouses such as Google BigQuery to extract, transform and analyse large datasets. Work with APIs and platform integrations to automate data collection and reporting wherever relevant. Support development of customer-level, channel-level and campaign-level views of performance across the marketing ecosystem. Knowledge of CDPs to support audience segmentation, activation and measurement. Reporting, Dashboards & Insights Own weekly, monthly and quarterly reporting, including campaign and performance reports, ensuring accuracy, relevance and timely delivery. Design and build dashboards and data visualisations using tools such as Looker Studio, Power BI, Tableau and/or Adobe Analytics Workspace. Integrate multiple data sources to create single-view performance dashboards for clients and internal stakeholders. Go beyond reporting numbers to identify trends, anomalies, opportunities, business drivers and actionable recommendations. Develop executive-level reports and presentations that clearly communicate insights, implications and recommended actions. Implement reporting automation and standardisation to improve efficiency and reduce manual reporting effort. Client & Project Management Own day-to-day interactions with clients and internal stakeholders for analytics requirements, deliverables and consulting engagements. Act as a subject-matter expert and trusted analytics advisor for clients. Translate complex analytical findings into clear business recommendations for both technical and non-technical stakeholders. Manage multiple projects and priorities simultaneously, ensuring quality, accuracy, timeliness and client satisfaction. Work closely with internal teams across Performance Marketing, SEO, Social Media, MarTech, CRM, Technology and Strategy to deliver integrated solutions. Identify opportunities for account growth and additional analytics/MarTech consulting engagements. Analyse the effectiveness of digital marketing investments across channels and campaigns. Support conversion rate optimisation (CRO), A/B testing and experimentation initiatives through data analysis and measurement. Identify opportunities to improve customer journeys, landing-page performance, funnel conversion and digital experiences. Sales & Solutioning Partner with Sales/Business Development teams on proposals, solution design, estimations, RFPs, client presentations and pitches. Develop analytics solution approaches, scopes of work, implementation plans and effort estimates. Participate in client discovery workshops and solutioning discussions. Contribute to case studies, thought leadership and analytics/MarTech propositions. Identify opportunities to expand existing client engagements through analytics, measurement, dashboarding and data-led consulting. Team Management & Capability Building Mentor, coach and guide junior and mid-level members of the Digital Analytics/MarTech practice. Review analytical outputs, dashboards, tracking specifications and client deliverables to ensure quality and adherence to best practices. Allocate work, manage delivery timelines and support team members in solving complex analytical problems. Build team capabilities across analytics platforms, tag management, data visualisation, SQL, marketing measurement and emerging technologies. Contribute to development of internal frameworks, SOPs, templates and reusable analytics solutions.