Regional Manager - BESS (North & East)

Location: Pune, India

Responsibilities & Key Deliverables

Business Development & Sales Growth

• Develop and execute regional business plans to achieve annual order booking, revenue, and profitability targets.

• Build a strong sales funnel and ensure conversion of qualified opportunities.

• Develop and execute regional market expansion strategies to increase Mahindra Powerol's footprint in the energy storage ecosystem.

Key Account Management

• Develop and maintain relationships with CXOs, Plant Heads, Facility Managers, Procurement Teams, Sustainability Leaders, and Energy Managers.

• Identify opportunities within existing Mahindra Powerol customer accounts and installed base.

• Drive account penetration through coordinated engagement with regional dealers and channel partners.

Channel Development & Dealer Network Management

• Leverage Mahindra Powerol's existing dealer and channel network to drive market penetration for BESS solutions across North & East India.

• Identify, onboard, develop, and manage channel partners capable of generating and executing BESS opportunities.

• Build BESS capability within the existing dealer ecosystem through structured training and engagement programs.

• Conduct regular product, application, and solution-selling training programs for dealers and channel partners.

• Jointly work with dealers to identify, nurture, and convert opportunities.

Channel & Ecosystem Development

• Develop relationships with:

• Electrical Consultants

• Energy Consultants

• Solar EPC Companies

• Industrial EPC Contractors

• Create project referral and business-generation partnerships.

• Enhance market reach through ecosystem alliances and influencer networks

Solution Selling & Project Development

• Engage customers to understand energy consumption patterns, backup power requirements, cost challenges, and sustainability objectives.

• Work closely with application engineering and product teams to develop customized BESS solutions.

• Prepare and present techno-commercial proposals aligned with customer requirements.

Market Development & Intelligence

• Monitor developments in:

• Energy storage technologies

• Commercial electricity tariffs

• Open access and captive power markets

• Track competitor activities, pricing trends, and market dynamics.

• Generate actionable market insights to support business strategy and product positioning.

Team & Channel Leadership

• Lead and mentor regional business development and sales teams.

• Establish clear goals, KPIs, and territory plans.

• Build a high-performance culture focused on direct as well as channel-driven sales.

Cross Functional Coordination

• Collaborate closely with Engineering, Product Management, Project Execution, Service, Finance, Supply Chain, and Marketing teams.

• Ensure smooth transition from sales to project execution.

Forecasting, Reporting & Business Planning

• Maintain accurate opportunity pipelines and sales forecasts.

• Conduct monthly and quarterly business reviews.

Experience

• 8-12 years of experience in either:

• Battery Energy Storage Systems (BESS)

• Solar & Energy Storage

• Distributed Energy Solutions

• Energy Management Solutions

• Proven experience selling solutions to C&I and Institutional customers.

• Proven experience in channel sales, dealer management, or partner ecosystem development.

• Demonstrated success in building and scaling businesses through channel-led growth models.

• Strong network across industrial customers, consultants, EPCs, and channel partners in North & East India.

• Experience in consultative and solution-led selling.

• Proficiency in Microsoft Office tools.

Industry Preferred

• Battery Energy Storage Systems (BESS)

Qualifications

• Bachelor's Degree in Electrical Engineering, Electronics Engineering, Energy Engineering, or related disciplines.

• MBA (Marketing / Operations / Power Management) preferred.

General Requirements

Technical & Commercial

• Battery Energy Storage Systems (BESS)

• Energy Storage Applications

• Solar + Storage Solutions

• Power Systems Knowledge

• Techno-Commercial Proposal Development

• Contract Negotiation

Business & Leadership

• Strategic Business Development

• Key Account Management

• Channel Development & Dealer Management

• Solution Selling

• Team Leadership & People Development

• Stakeholder Management

Analytical

• Business Planning & Forecasting

• Market Intelligence

• Financial Acumen

• Opportunity Assessment

• Data-Driven Decision Making

Communication

• Executive-Level Customer Engagement

• Presentation & Influencing Skills

• Cross-Functional Collaboration

• Relationship Management

• Negotiation Skills

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